{"id":8477,"date":"2019-03-19T20:14:06","date_gmt":"2019-03-19T20:14:06","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/test-local-seo-pricing-strategy-rockstar-entrepreneur\/"},"modified":"2019-03-19T20:14:06","modified_gmt":"2019-03-19T20:14:06","slug":"test-local-seo-pricing-strategy-rockstar-entrepreneur","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/test-local-seo-pricing-strategy-rockstar-entrepreneur\/","title":{"rendered":"TEST: Local SEO Pricing Strategy &#8211; RockStar Entrepreneur"},"content":{"rendered":"<p>TEST&#8230;<\/p>\n<div>\n<div align=\"left\">\n<div class=\"imwb_css_socBtn\" data-panelid=\"socPanel_5\">\n      <button class=\"share-button thumbIcon\"><span class=\"icon\"\/><span class=\"text\">Share<\/span><\/button><\/p>\n<div id=\"socPanel_5\" class=\"imwb_css_socPanel\" style=\"width: 315px;\">\n<div id=\"fb\" class=\"panelBtn\"><button onclick=\"imwb_css_window_open('http:\/\/www.facebook.com\/sharer.php?u=https:\/\/rockstarentrepreneur.com\/local-seo-pricing-strategy\/')\" class=\"share-button\"><img decoding=\"async\" src=\"https:\/\/rockstarentrepreneur.com\/wp-content\/plugins\/covertsocialbuzz-pro\/images\/Facebook32x32.png\" title=\"Facebook\"\/><\/button><\/p>\n<p>0<\/p>\n<\/div>\n<div id=\"tw\" class=\"panelBtn\"><button onclick=\"imwb_css_window_open('http:\/\/twitter.com\/share?url=https:\/\/rockstarentrepreneur.com\/local-seo-pricing-strategy\/&amp;text=Local SEO Pricing Strategy')\" class=\"share-button\"><img decoding=\"async\" src=\"https:\/\/rockstarentrepreneur.com\/wp-content\/plugins\/covertsocialbuzz-pro\/images\/Twitter32x32.png\" title=\"Twitter\"\/><\/button><\/p>\n<p>0<\/p>\n<\/div>\n<div id=\"in\" class=\"panelBtn\"><button onclick=\"imwb_css_window_open('http:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https:\/\/rockstarentrepreneur.com\/local-seo-pricing-strategy\/&amp;source=Local SEO Pricing Strategy&amp;token=&amp;isFramed=false')\" class=\"share-button\"><img decoding=\"async\" src=\"https:\/\/rockstarentrepreneur.com\/wp-content\/plugins\/covertsocialbuzz-pro\/images\/LinkedIn32x32.png\" title=\"LinkedIn\"\/><\/button><\/p>\n<p>0<\/p>\n<\/div>\n<div id=\"gp\" class=\"panelBtn\"><button onclick=\"imwb_css_window_open('http:\/\/plus.google.com\/share?url=https:\/\/rockstarentrepreneur.com\/local-seo-pricing-strategy\/&amp;authuser=0')\" class=\"share-button\"><img decoding=\"async\" src=\"https:\/\/rockstarentrepreneur.com\/wp-content\/plugins\/covertsocialbuzz-pro\/images\/GPlus32x32.png\" title=\"Google+\"\/><\/button><\/p>\n<p>0<\/p>\n<\/div>\n<div id=\"pi\" class=\"panelBtn\"><button onclick=\"imwb_css_window_open('http:\/\/pinterest.com\/pin\/create\/bookmarklet\/?media=https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2089-150x150.jpg&amp;url=https:\/\/rockstarentrepreneur.com\/local-seo-pricing-strategy\/&amp;description=Local SEO Pricing Strategy')\" class=\"share-button\"><img decoding=\"async\" src=\"https:\/\/rockstarentrepreneur.com\/wp-content\/plugins\/covertsocialbuzz-pro\/images\/Pinterest32x32.png\" title=\"Pinterest\"\/><\/button><\/p>\n<p>0<\/p>\n<\/div>\n<div id=\"su\" class=\"panelBtn\"><button onclick=\"imwb_css_window_open('http:\/\/www.stumbleupon.com\/submit?url=https:\/\/rockstarentrepreneur.com\/local-seo-pricing-strategy\/&amp;title=Local SEO Pricing Strategy')\" class=\"share-button\"><img decoding=\"async\" src=\"https:\/\/rockstarentrepreneur.com\/wp-content\/plugins\/covertsocialbuzz-pro\/images\/StumbleUpon32x32.png\" title=\"StumbleUpon\"\/><\/button><\/p>\n<p>0<\/p>\n<\/div>\n<div id=\"dl\" class=\"panelBtn\"><button onclick=\"imwb_css_window_open('http:\/\/delicious.com\/save?url=https:\/\/rockstarentrepreneur.com\/local-seo-pricing-strategy\/&amp;title=Local SEO Pricing Strategy')\" class=\"share-button\"><img decoding=\"async\" src=\"https:\/\/rockstarentrepreneur.com\/wp-content\/plugins\/covertsocialbuzz-pro\/images\/Delicious32x32.png\" title=\"Delicious\"\/><\/button><\/p>\n<p>0<\/p>\n<\/div>\n<div id=\"dg\" class=\"panelBtn\"><button onclick=\"imwb_css_window_open('http:\/\/digg.com\/submit?url=https:\/\/rockstarentrepreneur.com\/local-seo-pricing-strategy\/&amp;title=Local SEO Pricing Strategy')\" class=\"share-button\"><img decoding=\"async\" src=\"https:\/\/rockstarentrepreneur.com\/wp-content\/plugins\/covertsocialbuzz-pro\/images\/Digg32x32.png\" title=\"Digg\"\/><\/button><\/p>\n<p>0<\/p>\n<\/div>\n<div id=\"ri\" class=\"panelBtn\"><button onclick=\"imwb_css_window_open('http:\/\/en.reddit.com\/submit?url=https:\/\/rockstarentrepreneur.com\/local-seo-pricing-strategy\/&amp;title=Local SEO Pricing Strategy')\" class=\"share-button\"><img decoding=\"async\" src=\"https:\/\/rockstarentrepreneur.com\/wp-content\/plugins\/covertsocialbuzz-pro\/images\/Reddit32x32.png\" title=\"Reddit\"\/><\/button><\/p>\n<p>0<\/p>\n<\/div>\n<p><span>or copy the link<\/span><br \/><input class=\"shareUrl\" type=\"text\" onclick=\"this.select()\" value=\"https:\/\/rockstarentrepreneur.com\/local-seo-pricing-strategy\/\" readonly=\"readonly\"\/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>\u201cHow much should I charge a client for SEO rankings?\u201d<\/p>\n<p>\u201cWhat pricing model should I use for Rank and Rent Digital Real Estate?\u201d<\/p>\n<p>I get questions like these all the time. And right now, I am going to take the guessing out \u2013 for good!<span id=\"more-967\"\/><\/p>\n<p>To simplify it, we have a nifty <strong><a href=\"https:\/\/rockstarentrepreneur.com\/pricing-formula\/\" target=\"_blank\">\u201cperfect pricing\u201d tool you can use for free<\/a><\/strong> to take the guessing out. Now you can easily enter in the info and have a good idea on pricing.<\/p>\n<p><strong>And it is all based on a Value-Driven Formula.<\/strong><\/p>\n<p><center><br \/><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/258U0CndjdM\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<h3><strong>These are the 5 things you need to know about the pricing formula\u2026<\/strong><\/h3>\n<p><strong>1. Population.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-972 aligncenter\" src=\"https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2086-1024x768.jpg\" width=\"485\" height=\"364\" srcset=\"https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2086-1024x768.jpg 1024w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2086-300x225.jpg 300w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2086-768x576.jpg 768w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2086-107x80.jpg 107w\" sizes=\"auto, (max-width: 485px) 100vw, 485px\"\/><br \/>The bigger the geographic area, the more likely you&#8217;d be able to demand a higher price. That doesn&#8217;t mean a lower population is bad. Nor does it mean you should factor in a high population with too much regard. This is one simple factor of the equation.<\/p>\n<p>\u00a0<\/p>\n<p><strong>2. Average \u201cPrice Tag.\u201d<\/strong><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-973 aligncenter\" src=\"https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2087.jpg\" alt=\"\" width=\"446\" height=\"446\" srcset=\"https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2087.jpg 2560w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2087-150x150.jpg 150w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2087-300x300.jpg 300w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2087-768x768.jpg 768w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2087-1024x1024.jpg 1024w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2087-100x100.jpg 100w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2087-80x80.jpg 80w\" sizes=\"auto, (max-width: 446px) 100vw, 446px\"\/><br \/><\/strong><\/p>\n<p>In case you didn&#8217;t know, this plays a crucial role in the pricing process. Why? Because you should always base your pricing in terms of your prospective clients&#8217; Return on Investment (ROI). The higher the price tag, the easier (and faster) you will be able to deliver a return. That&#8217;s why we stay away from the \u201cpoodle fluffer\u201d niches! &#x1f609;<\/p>\n<p>\u00a0<\/p>\n<p><strong>3. Actual Competition.<\/strong><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-974 aligncenter\" src=\"https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2088.jpg\" alt=\"\" width=\"522\" height=\"294\" srcset=\"https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2088.jpg 2560w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2088-300x169.jpg 300w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2088-768x432.jpg 768w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2088-1024x576.jpg 1024w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2088-142x80.jpg 142w\" sizes=\"auto, (max-width: 522px) 100vw, 522px\"\/><br \/><\/strong><\/p>\n<p>This is often overlooked. It may even indicate whether or not you have a good niche to pursue. Why? Let&#8217;s say you have a niche in a city with 200,000 people. But\u2026 There are only 2 businesses competing. Well, they may not be highly motivated to invest in marketing as a business that is competing with dozens. And this plays a crucial role in the pricing strategy.<\/p>\n<p>\u00a0<\/p>\n<p><strong>4. \u201cExact Match\u201d Keyword Competition.<\/strong><\/p>\n<p>Don&#8217;t confuse this with your content plan and ranking \u00a0<a href=\"https:\/\/rockstarentrepreneur.com\/findology\/\" target=\"_blank\">keyword research (click here if you want to know how good keyword research is done).<\/a>\u00a0Again, This part is NOT intended for researching the keywords you are ranking. This is different. This is simply an exercise to \u201ctake the temperature\u201d of the overall search engine competition. All you need to do is Take a very general (broad) local keyword and put it in \u201cquotes\u201d and search it on google \u2013 \u00a0to get an idea of how many competing sites there are.<\/p>\n<p>\u00a0<\/p>\n<figure id=\"attachment_968\" style=\"width: 661px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-968\" src=\"https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/local-seo-pricing-formula-1024x208.png\" alt=\"local-seo-pricing-formula\" width=\"661\" height=\"134\" srcset=\"https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/local-seo-pricing-formula-1024x208.png 1024w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/local-seo-pricing-formula-300x61.png 300w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/local-seo-pricing-formula-768x156.png 768w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/local-seo-pricing-formula-393x80.png 393w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/local-seo-pricing-formula.png 1067w\" sizes=\"auto, (max-width: 661px) 100vw, 661px\"\/><figcaption class=\"wp-caption-text\"><em>Here is an Example of a broad term put in \u201cquotes\u201d \u2013 it has over 46k results.<\/em><\/figcaption><\/figure>\n<p><em><br \/><\/em>For example, I would never target \u201crealtor Austin\u201d as a keyword for ranking (it&#8217;s too broad), but for the sake of <em>checking the temperature<\/em>, this is a perfect keyword. The higher the number, the more competitive. This has an impact on the overall effort of your work and therefore plays a role in pricing.<\/p>\n<p>\u00a0<\/p>\n<p><strong>5. Cost Per Click<\/strong><\/p>\n<p>You should know what a prospective client is prepared to pay for \u201cbeing on the board.\u201d This ties into the entire notion of having a pricing strategy with ROI in mind. Remember, ROI extends to savings as well. Head over to <a href=\"https:\/\/adwords.google.com\/KeywordPlanner\" target=\"_blank\">Google Adwords Keyword Planner<\/a> and enter the same keyword you used from before (See #4 Above). Now look at the data and determine an average. Don&#8217;t overthink it, just look at the first 3-5 results and average them out to have a general idea.<\/p>\n<figure id=\"attachment_969\" style=\"width: 682px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-969\" src=\"https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/local-seo-pricing-research-1024x501.png\" alt=\"local-seo-pricing-research\" width=\"682\" height=\"334\" srcset=\"https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/local-seo-pricing-research-1024x501.png 1024w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/local-seo-pricing-research-300x147.png 300w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/local-seo-pricing-research-768x376.png 768w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/local-seo-pricing-research-163x80.png 163w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/local-seo-pricing-research.png 1122w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\"\/><figcaption class=\"wp-caption-text\"><em>I would estimate this to be around $2.50 just from a quick glance<\/em><\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<p>If you know the current costs businesses are investing in this niche and geographic area, you will be able to demonstrate even more value in your pricing.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>Okay\u2026 I have gathered all this intel. Now, How do I use This to Come up With a Pricing Strategy?<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><em>Good question!<\/em><\/p>\n<p>\u00a0<\/p>\n<p><strong>Take the info you just collected and take all of 30-seconds to plug it into the\u2026 <\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong>Free <span style=\"background-color: #ffff00;\"><a style=\"background-color: #ffff00;\" href=\"https:\/\/rockstarentrepreneur.com\/pricing-formula\/\" target=\"_blank\">\u201cRockStar Local Marketing Pricing Tool.\u201d<\/a><\/span><\/strong><\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/rockstarentrepreneur.com\/pricing-formula\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-971\" src=\"https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2085-1024x768.jpg\" alt=\"img_2085.jpg\" width=\"416\" height=\"312\" srcset=\"https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2085-1024x768.jpg 1024w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2085-300x225.jpg 300w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2085-768x576.jpg 768w, https:\/\/rockstarentrepreneur.com\/wp-content\/uploads\/2016\/12\/img_2085-107x80.jpg 107w\" sizes=\"auto, (max-width: 416px) 100vw, 416px\"\/><\/a><\/p>\n<p>And\u2026 You Are Done!<\/p>\n<p>Now You Should have a good idea of what you can expect a client to easily pay you for your awesomeness!<\/p>\n<p>\u00a0<\/p>\n<p>Rock On!<\/p>\n<p>\u00a0<\/p>\n<p>&#x1f609;<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><strong>Questions, Comments, Suggestions, Wanna Share Some Comment Love or Aha-Moments? <\/strong><br \/><strong>Please Share Below &#x1f642;<\/strong><\/p>\n<div id=\"ts-fab-below\" class=\"ts-fab-wrapper\"><span class=\"screen-reader-text\">The following two tabs change content below.<\/span><\/p>\n<div class=\"ts-fab-tabs\">\n<div class=\"ts-fab-tab\" id=\"ts-fab-bio-below\">\n<div class=\"ts-fab-avatar\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/secure.gravatar.com\/avatar\/a07742aabbf25fe6e4606758ddd66013?s=80&amp;d=retro&amp;r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/a07742aabbf25fe6e4606758ddd66013?s=160&amp;d=retro&amp;r=g 2x\" class=\"avatar avatar-80 photo\" height=\"80\" width=\"80\"\/>\n\t\t<\/div>\n<div class=\"ts-fab-text\">\n\t\t\t<!-- \/.ts-fab-header --><\/p>\n<p>Ben is the co-founder of The 2RockStars and a board member of JVZoo. He is a lifelong entrepreneur who dedicates his life&#8217;s work to helping turn ordinary entrepreneurs into &#8220;time independent&#8221; Rockstar Entrepreneurs! Above all, Ben is a family man. More important than having achieved building multiple million dollar income streams, His family is his greatest accomplishment.&#13;<br \/>\n&#13;<br \/>\nBen is more than a thrill seeker, he is a true business man, he just makes it look easy. Although he will tell you he works his ass off, he loves every minute of it and follows his passion. He is genuine, and a blast to be around. In his words: \u201cKeep Rockin!\u201d<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"ts-fab-tab\" id=\"ts-fab-latest-posts-below\">\n<div class=\"ts-fab-avatar\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/secure.gravatar.com\/avatar\/a07742aabbf25fe6e4606758ddd66013?s=80&amp;d=retro&amp;r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/a07742aabbf25fe6e4606758ddd66013?s=160&amp;d=retro&amp;r=g 2x\" class=\"avatar avatar-80 photo\" height=\"80\" width=\"80\"\/>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><a href=\"https:\/\/rockstarentrepreneur.com\/local-seo-pricing-strategy\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TEST&#8230; Share 0 0 0 0 0 0 0 0 0 or copy the link \u201cHow much should I charge a client for SEO rankings?\u201d \u201cWhat pricing model should I use for Rank and Rent Digital Real Estate?\u201d I get questions like these all the time. And right now, I am going to take the &hellip; <\/p>\n","protected":false},"author":2,"featured_media":138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-8477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-and-legal"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=8477"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/138"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=8477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=8477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=8477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}