{"id":8359,"date":"2019-03-09T04:54:14","date_gmt":"2019-03-09T04:54:14","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/facebook-whats-in-mark-zuckerbergs-privacy-plan\/"},"modified":"2019-03-09T04:54:14","modified_gmt":"2019-03-09T04:54:14","slug":"facebook-whats-in-mark-zuckerbergs-privacy-plan","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/facebook-whats-in-mark-zuckerbergs-privacy-plan\/","title":{"rendered":"Facebook: What&#8217;s in Mark Zuckerberg&#8217;s privacy plan?"},"content":{"rendered":"\n<div property=\"articleBody\">\n<figure class=\"media-landscape has-caption full-width lead\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                <img loading=\"lazy\" decoding=\"async\" class=\"js-image-replace\" alt=\"Mark Zuckerberg\" src=\"https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/88BB\/production\/_105930053_mediaitem105929299.jpg\" width=\"976\" height=\"549\"\/><span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Getty Images<\/span><\/p>\n<p>            <\/span><figcaption class=\"media-caption\"><span class=\"off-screen\">Image caption<\/span><br \/>\n                <span class=\"media-caption__text\"><br \/>\n                    Mark Zuckerberg wants Facebook to be &#8220;privacy-focused&#8221;<br \/>\n                <\/span><br \/>\n            <\/figcaption><\/figure>\n<p class=\"story-body__introduction\">After a solid year of data breaches, privacy scandals and controversial policy decisions, Mark Zuckerberg now says he wants Facebook to become a &#8220;privacy-focused&#8221; social network.<\/p>\n<p>Facebook&#8217;s critics have laughed at the suggestion. Until now, it has been encouraging people to share more, scooping up buckets of personal data and using it to rake in advertising cash.<\/p>\n<p>Will it really change, when it makes so much money from us over-sharing?<\/p>\n<h2 class=\"story-body__crosshead\">What has Facebook proposed?<\/h2>\n<p>In a 3,200-word blog, <a href=\"https:\/\/www.facebook.com\/notes\/mark-zuckerberg\/a-privacy-focused-vision-for-social-networking\/10156700570096634\/\" class=\"story-body__link-external\">Facebook&#8217;s chief executive, Mark Zuckerberg, said<\/a> &#8220;privacy-focused communications&#8221; would become more important than open social networks in the future. In some countries, this is already the case.<\/p>\n<p>Mr Zuckerberg said Facebook was exploring:<\/p>\n<ul class=\"story-body__unordered-list\">\n<li class=\"story-body__list-item\">adding end-to-end encryption to all its messaging services so chats could not be seen by &#8220;hackers, criminals, over-reaching governments&#8221; or Facebook itself<\/li>\n<li class=\"story-body__list-item\">&#8220;reducing the permanence&#8221; of content posted on Facebook, including disappearing photos, status updates and even private messages<\/li>\n<li class=\"story-body__list-item\">\n<a href=\"https:\/\/www.bbc.co.uk\/news\/technology-47001460\" class=\"story-body__link\">merging elements of Facebook Messenger, Instagram and WhatsApp<\/a> so that messages could be sent and received between all three apps<\/li>\n<\/ul>\n<p>However, he stressed that the option to post publicly would remain, as it let people discover &#8220;new people, ideas and content&#8221; and gave people a voice.<\/p>\n<p>He also said the company would not build data centres in countries with a &#8220;track record of violating human rights&#8221;.<\/p>\n<h2 class=\"story-body__crosshead\">How will this help Facebook?<\/h2>\n<p>A move to make Facebook more privacy-focused may help restore some public trust in the platform, which has been plagued by a year of privacy scandals and data breaches.<\/p>\n<p>Adding end-to-end encryption to all private messages would mean Facebook could not be compelled by governments to hand over its users&#8217; personal messages, because it does not have a copy.<\/p>\n<p>Mr Zuckerberg said an &#8220;inherent trade-off&#8221; of encrypted messaging was that criminals could hide activity such as terrorism or child abuse. <\/p>\n<p>But, he said, the company was improving its ability to &#8220;stop bad actors across our apps by detecting patterns of activity&#8221;.<\/p>\n<h2 class=\"story-body__crosshead\">How will Facebook make money from this?<\/h2>\n<p>Facebook makes most of its money by letting advertisers target their messages at very specific audiences. People share so much on Facebook that the company can build a detailed picture of their age, location, political views, likes, interests and more. <\/p>\n<p>Investing in privacy may:<\/p>\n<ul class=\"story-body__unordered-list\">\n<li class=\"story-body__list-item\">rebuild trust in the platform and stop people from deleting their accounts<\/li>\n<li class=\"story-body__list-item\">stop people deleting old posts, which leaves Facebook with less information to profile people with<\/li>\n<li class=\"story-body__list-item\">encourage people to post more content such as disappearing stories. &#8220;People are more cautious of having a permanent record of what they&#8217;ve shared,&#8221; said Mr Zuckerberg<\/li>\n<li class=\"story-body__list-item\">help Facebook keep pace with the public shift from posting everything online to sharing privately in group chats<\/li>\n<\/ul>\n<p>The company is also exploring ways that it can charge businesses to contact people on its messaging apps.<\/p>\n<p>&#8220;I understand that many people don&#8217;t think Facebook can or would even want to build this kind of privacy-focused platform,&#8221; said Mr Zuckerberg.<\/p>\n<p>&#8220;Frankly, we don&#8217;t currently have a strong reputation for building privacy protective services and we&#8217;ve historically focused on tools for more open sharing.<\/p>\n<p>&#8220;But we&#8217;ve repeatedly shown that we can evolve to build the services that people really want, including in private messaging and stories.&#8221;<\/p>\n<p>The changes would take &#8220;several months&#8221; to roll out, he added.<\/p>\n<p>In May 2018, it promised to launch a &#8220;clear history&#8221; feature that would let people delete personal data Facebook had scooped up. The feature has still not launched.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.co.uk\/news\/technology-47482137\">Source<\/a> by <a href=\"\">[author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image copyright Getty Images Image caption Mark Zuckerberg wants Facebook to be &#8220;privacy-focused&#8221; After a solid year of data breaches, privacy scandals and controversial policy decisions, Mark Zuckerberg now says he wants Facebook to become a &#8220;privacy-focused&#8221; social network. Facebook&#8217;s critics have laughed at the suggestion. Until now, it has been encouraging people to share &hellip; <\/p>\n","protected":false},"author":0,"featured_media":8360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=8359"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/8360"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=8359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=8359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=8359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}