{"id":8024,"date":"2019-02-28T18:06:24","date_gmt":"2019-02-28T18:06:24","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/useless-slimming-pills-face-fake-amazon-reviews-fine\/"},"modified":"2019-02-28T18:06:24","modified_gmt":"2019-02-28T18:06:24","slug":"useless-slimming-pills-face-fake-amazon-reviews-fine","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/useless-slimming-pills-face-fake-amazon-reviews-fine\/","title":{"rendered":"&#8216;Useless slimming pills face fake Amazon reviews&#8217; fine"},"content":{"rendered":"\n<div property=\"articleBody\">\n<figure class=\"media-landscape has-caption full-width lead\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                <img loading=\"lazy\" decoding=\"async\" class=\"js-image-replace\" alt=\"Obese man measuring belly\" src=\"https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/877B\/production\/_105838643_051533569-1.jpg\" width=\"976\" height=\"549\"\/><span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Getty Images<\/span><\/p>\n<p>            <\/span><figcaption class=\"media-caption\"><span class=\"off-screen\">Image caption<\/span><br \/>\n                <span class=\"media-caption__text\"><br \/>\n                    US government advice suggests the supplements have &#8220;little or no effect&#8221; on weight loss<br \/>\n                <\/span><br \/>\n            <\/figcaption><\/figure>\n<p class=\"story-body__introduction\">A company that sold &#8220;ineffective&#8221; fat-fighting herbal supplements is facing a $12.8m (\u00a39.6m) fine for allegedly buying fake reviews on Amazon.<\/p>\n<p>The fine is part of a settlement deal Cure Encapsulations has reached with the US Federal Trade Commission (FTC).<\/p>\n<p>Cure had paid a now defunct website for positive reviews to push claims its pills helped weight loss, <a href=\"https:\/\/www.ftc.gov\/news-events\/press-releases\/2019\/02\/ftc-brings-first-case-challenging-fake-paid-reviews-independent\" class=\"story-body__link-external\">said the FTC.<\/a><\/p>\n<p>The company has also been told to stop making &#8220;false and unsubstantiated&#8221; claims about one supplement.<\/p>\n<h2 class=\"story-body__crosshead\">&#8216;Liver injury&#8217;<\/h2>\n<p>Cure Encapsulations makes pills it claims can be used to lose weight, using extracts made from the rind of a tropical fruit called <i>Garcinia cambogia<\/i> &#8211; a variety of tamarind. <\/p>\n<p>But <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/26626648\" class=\"story-body__link-external\">US research suggests<\/a> such supplements have caused &#8220;acute liver injury&#8221; in some people who took them regularly. And US government advice suggests they have <a href=\"https:\/\/ods.od.nih.gov\/pdf\/factsheets\/WeightLoss-Consumer.pdf\" class=\"story-body__link-external\">&#8220;little or no effect&#8221;<\/a> on weight loss.<\/p>\n<p>The FTC said Cure had spent significant sums to get positive reviews on Amazon that had been &#8220;fabricated&#8221; to seem as if they had come from actual customers. <\/p>\n<p>And it had specified they must:<\/p>\n<ul class=\"story-body__unordered-list\">\n<li class=\"story-body__list-item\">claim the pills &#8220;block&#8221; fat and cause &#8220;significant weight loss&#8221;<\/li>\n<li class=\"story-body__list-item\">result in the supplement being given a five-star rating, to bump up sales<\/li>\n<\/ul>\n<p>The settlement demands Cure Encapsulations contacts former customers, passing on official doubts about the efficacy of its products. <\/p>\n<p>It has also been told to seek &#8220;competent and reliable&#8221; scientific evidence for any health-boosting claims it makes in the future for Garcinia-based supplements. <\/p>\n<p>A US judge must now rule on whether the settlement is an appropriate remedy for Cure&#8217;s conduct.<\/p>\n<p>The proportion of the $12.8m fine the company would actually end up paying depended on how much cash it had at its disposal, the FTC said.<\/p>\n<h2 class=\"story-body__crosshead\">Review police<\/h2>\n<p>&#8220;People rely on reviews when they&#8217;re shopping online,&#8221; said Andrew Smith, head of the FTC&#8217;s consumer protection division, in a statement. <\/p>\n<p>&#8220;When a company buys fake reviews to inflate its Amazon ratings, it hurts both shoppers and companies that play by the rules.&#8221; <\/p>\n<p>The case is the first FTC settlement deal to centre on fraudulent Amazon reviews. <\/p>\n<p>In a statement, Amazon said it &#8220;welcomed&#8221; the FTC&#8217;s action and invested &#8220;significant resources&#8221; in protecting reviews. <\/p>\n<p>&#8220;Even one inauthentic review is one too many,&#8221; it said.<\/p>\n<p>Cure Encapsulations has yet to respond to a BBC News request for comment.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.co.uk\/news\/technology-47401661\">Source<\/a> by <a href=\"\">[author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image copyright Getty Images Image caption US government advice suggests the supplements have &#8220;little or no effect&#8221; on weight loss A company that sold &#8220;ineffective&#8221; fat-fighting herbal supplements is facing a $12.8m (\u00a39.6m) fine for allegedly buying fake reviews on Amazon. The fine is part of a settlement deal Cure Encapsulations has reached with the &hellip; <\/p>\n","protected":false},"author":0,"featured_media":8025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=8024"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/8025"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=8024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=8024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=8024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}