{"id":7741,"date":"2019-02-21T00:25:08","date_gmt":"2019-02-21T00:25:08","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/nestle-and-epic-pull-youtube-ads-over-abuse-claims\/"},"modified":"2019-02-21T00:25:08","modified_gmt":"2019-02-21T00:25:08","slug":"nestle-and-epic-pull-youtube-ads-over-abuse-claims","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/nestle-and-epic-pull-youtube-ads-over-abuse-claims\/","title":{"rendered":"Nestle and Epic pull YouTube ads over abuse claims"},"content":{"rendered":"\n<div property=\"articleBody\">\n<figure class=\"media-landscape has-caption full-width lead\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                <img loading=\"lazy\" decoding=\"async\" class=\"js-image-replace\" alt=\"Nestle KitKat bars\" src=\"https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/17112\/production\/_105728449_f2665422-3126-41d2-a42a-92fa2f83615a.jpg\" width=\"976\" height=\"549\"\/><span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Getty Images<\/span><\/p>\n<p>            <\/span><figcaption class=\"media-caption\"><span class=\"off-screen\">Image caption<\/span><br \/>\n                <span class=\"media-caption__text\"><br \/>\n                    Kit-Kat maker Nestle is one of several firms that have &#8220;paused&#8221; YouTube adverts<br \/>\n                <\/span><br \/>\n            <\/figcaption><\/figure>\n<p class=\"story-body__introduction\">The food giant Nestle and several other big companies have pulled their adverts from YouTube following claims they appeared next to offensive content. <\/p>\n<p>It comes after a vlogger accused YouTube of failing to stop a &#8220;soft-core paedophilia ring&#8221; on its platform.<\/p>\n<p>The vlogger said the firm made it easy to find videos of young girls, even though comments clearly showed that viewers were sexualising the videos.<\/p>\n<p>YouTube said it took &#8220;immediate action&#8221; to delete the offending accounts.<\/p>\n<p>The firm, which shares a parent company with Google, has been criticised for not removing offensive content fast enough in the past.<\/p>\n<ul class=\"story-body__unordered-list\">\n<li class=\"story-body__list-item\"><a href=\"http:\/\/www.bbc.co.uk\/news\/technology-43401444\" class=\"story-body__link\">YouTube abuse clip hunters promised breaks<\/a><\/li>\n<li class=\"story-body__list-item\"><a href=\"http:\/\/www.bbc.co.uk\/news\/technology-47278362\" class=\"story-body__link\">YouTube in Pokemon child abuse images row<\/a><\/li>\n<\/ul>\n<p>Vlogger Matt Watson <a href=\"https:\/\/www.youtube.com\/watch?time_continue=4&amp;v=O13G5A5w5P0\" class=\"story-body__link-external\">made the allegations in a video posted on YouTube<\/a> that has been watched nearly two million times. <\/p>\n<p>He explained the videos themselves were not sexual, but that commentators had flagged moments when girls appeared in compromising positions &#8211; such as performing gymnastics or posing in front of a mirror.<\/p>\n<p>One watch spurred YouTube&#8217;s algorithm to recommend similar videos, some of which ran next to ads from firms such as Disney and Nestle.<\/p>\n<h2 class=\"story-body__crosshead\">Catching abuse<\/h2>\n<p>A Nestle spokeswoman said the food maker had decided to &#8220;pause&#8221; YouTube advertising globally while the issue was investigated.<\/p>\n<p>&#8220;We will revise our decision upon completion of current measures being taken &#8230; to ensure Nestl\u00e9 advertising standards are met,&#8221; she said.<\/p>\n<p>Epic Games, the maker of the Fortnite video game, also said it had halted ads on the platform. <\/p>\n<p>It said: &#8220;Through our advertising agency, we have reached out to Google\/YouTube to determine actions they&#8217;ll take to eliminate this type of content from their service.&#8221;<\/p>\n<p>Disney and German food company Dr August Oetker also took action, according to Bloomberg, which first reported the story.<\/p>\n<p>In its statement YouTube said: &#8220;Any content &#8211; including comments &#8211; that endangers minors is abhorrent and we have clear policies prohibiting this on YouTube,&#8221; the company said.<\/p>\n<p>&#8220;There&#8217;s more to be done, and we continue to work to improve and catch abuse more quickly.&#8221; <\/p>\n<h2 class=\"story-body__crosshead\">Extremist videos<\/h2>\n<p>It is not the first time YouTube has run into this kind of problem.<\/p>\n<p>Part of YouTube&#8217;s system for reporting sexualised comments left on children&#8217;s videos was <a href=\"https:\/\/www.bbc.co.uk\/news\/blogs-trending-42060357\" class=\"story-body__link\">not functioning correctly for more than a year back in 2017<\/a>.<\/p>\n<p>In 2017, <a href=\"https:\/\/www.bbc.co.uk\/news\/business-39325916\" class=\"story-body__link\">the company apologised<\/a> after adverts from government agencies and companies such as Marks &amp; Spencer and Audi appeared next to videos from supporters of extremist groups on YouTube&#8217;s platform.<\/p>\n<p>At the time, those companies also pulled ads amid the controversy.<\/p>\n<p>Despite growing pressure on Google and YouTube to crack down on offensive content, the firms&#8217; advertising revenues continue to thrive. <\/p>\n<p><a href=\"https:\/\/www.bbc.co.uk\/news\/business-47125043\" class=\"story-body__link\">Their parent company, Alphabet, earned almost $137bn (\u00a3105bn) in revenue in 2018<\/a>, up 23% from the prior year.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.co.uk\/news\/business-47311482\">Source<\/a> by <a href=\"\">[author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image copyright Getty Images Image caption Kit-Kat maker Nestle is one of several firms that have &#8220;paused&#8221; YouTube adverts The food giant Nestle and several other big companies have pulled their adverts from YouTube following claims they appeared next to offensive content. It comes after a vlogger accused YouTube of failing to stop a &#8220;soft-core &hellip; <\/p>\n","protected":false},"author":0,"featured_media":7742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/7741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=7741"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/7741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/7742"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=7741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=7741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=7741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}