{"id":7591,"date":"2019-02-15T21:14:14","date_gmt":"2019-02-15T21:14:14","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/made-in-chelseas-andy-jordan-being-an-influencer-made-me-a-puppet\/"},"modified":"2019-02-15T21:14:14","modified_gmt":"2019-02-15T21:14:14","slug":"made-in-chelseas-andy-jordan-being-an-influencer-made-me-a-puppet","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/made-in-chelseas-andy-jordan-being-an-influencer-made-me-a-puppet\/","title":{"rendered":"Made In Chelsea&#8217;s Andy Jordan: Being an influencer made me &#8216;a puppet&#8217;"},"content":{"rendered":"\n<div property=\"articleBody\">\n<figure class=\"media-landscape no-caption full-width lead\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                <img loading=\"lazy\" decoding=\"async\" class=\"js-image-replace\" alt=\"Andy Jordan\" src=\"https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/DCBA\/production\/_105660565_andy_jordan_getty.jpg\" width=\"976\" height=\"549\"\/><span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Getty Images<\/span><\/p>\n<p>            <\/span><\/p>\n<\/figure>\n<p class=\"story-body__introduction\">Andy Jordan didn&#8217;t even have an Instagram account before he started on Made in Chelsea in 2012. <\/p>\n<p>&#8220;Overnight, there were hundreds of thousands of people watching what I was doing,&#8221; he says about appearing on the show.<\/p>\n<p>He&#8217;s now got 290,000 followers.<\/p>\n<p>&#8220;You&#8217;re like, &#8216;Everyone wants to follow me and talk to me&#8217; &#8211; that&#8217;s almost like a drug,&#8221; he tells the Victoria Derbyshire programme and Panorama.<\/p>\n<p>Andy was struggling. His TV persona and pushing out a constantly filtered life on Instagram were already taking their toll.<\/p>\n<p>Selling things he didn&#8217;t believe in was the last straw.<\/p>\n<p>He says he got to the point where he &#8220;just turned into a ghost&#8230; I didn&#8217;t even care if I got hit by a bus&#8221;.<\/p>\n<figure class=\"media-landscape no-caption full-width\"><span class=\"image-and-copyright-container\"><\/p>\n<p>            <\/span><\/p>\n<\/figure>\n<p>Andy was promoting items you see on many Instagram influencers&#8217; accounts, such as teeth-whitening products and protein supplements.<\/p>\n<p>&#8220;It&#8217;s the easiest money I&#8217;ve ever made,&#8221; he says. <\/p>\n<p>&#8220;There were a couple that were \u00a3500 for a picture &#8211; the most would have been about \u00a32,000.&#8221;<\/p>\n<ul class=\"story-body__unordered-list\">\n<li class=\"story-body__list-item\"><a href=\"https:\/\/www.bbc.co.uk\/iplayer\/episode\/b0c3gmcv\/panorama-million-pound-selfie-sell-off\" class=\"story-body__link\">Watch Panorama: Million Pound Selfie Sell-Off on BBC iPlayer<\/a><\/li>\n<\/ul>\n<p>He adds: &#8220;I just did what I was told&#8230; Obviously the management want you to do these things because they make money off it.&#8221;<\/p>\n<p>Andy doesn&#8217;t go to the gym, but was still asked to advertise a protein supplement. <\/p>\n<p>&#8220;I was like, &#8216;This is insane&#8217;, because I didn&#8217;t work out. My agent was like, &#8216;Well pretend you work out&#8217;.&#8221;<\/p>\n<figure class=\"media-landscape has-caption full-width\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                 <span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Getty Images<\/span><\/p>\n<p>            <\/span><figcaption class=\"media-caption\"><span class=\"off-screen\">Image caption<\/span><br \/>\n                <span class=\"media-caption__text\"><br \/>\n                    Andy Jordan (in the denim jacket) left Made in Chelsea in 2015<br \/>\n                <\/span><br \/>\n            <\/figcaption><\/figure>\n<p>It got to the point where Andy went into a gym just to take a photo of the product on the gym equipment. But that&#8217;s not the weirdest request he&#8217;s had.<\/p>\n<p>&#8220;I&#8217;ve been asked to have cosmetic surgery before,&#8221; he told us.<\/p>\n<p>&#8220;I&#8217;ve been asked if I&#8217;ll have liposuction at a particular clinic, and then document about the process.&#8221; Andy said no to that request.<\/p>\n<figure class=\"media-landscape no-caption full-width\"><span class=\"image-and-copyright-container\"><\/p>\n<p>            <\/span><\/p>\n<\/figure>\n<p>He was making money, but the constant selling took its toll on Andy.<\/p>\n<p>At the same time, he was starring in Made In Chelsea, a scripted show made to look like reality TV.<\/p>\n<p>&#8220;You just become a puppet&#8230; you&#8217;re literally like the packaging,&#8221; he says.<\/p>\n<p>&#8220;I&#8217;d lost who I was because everything was directed by someone else.&#8221;<\/p>\n<figure class=\"media-landscape has-caption full-width\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                 <span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Getty Images<\/span><\/p>\n<p>            <\/span><figcaption class=\"media-caption\"><span class=\"off-screen\">Image caption<\/span><br \/>\n                <span class=\"media-caption__text\"><br \/>\n                    Andy has a music career and runs a clothing company<br \/>\n                <\/span><br \/>\n            <\/figcaption><\/figure>\n<p>Andy also became concerned at the effect his filtered life was having on his followers. <\/p>\n<p>More than half of 18 to 34-year-olds feel that reality TV and social media have a negative effect on how they see their bodies, a <a href=\"https:\/\/www.bbc.co.uk\/news\/health-45006627\" class=\"story-body__link\">BBC survey<\/a> found last year.<\/p>\n<p>&#8220;I genuinely think that people could die as a result of the phenomenon that is social media,&#8221; he says.<\/p>\n<p>&#8220;If you&#8217;re constantly surrounded by a world that&#8217;s better than you, or looks nicer than you, or has a faster car than you &#8211; that&#8217;s when you suddenly go, &#8216;Wow, I&#8217;m useless&#8217;.&#8221;<\/p>\n<figure class=\"media-landscape no-caption full-width\"><span class=\"image-and-copyright-container\"><\/p>\n<p>            <\/span><\/p>\n<\/figure>\n<p>Andy is annoyed at himself &#8220;for not fully understanding what I was doing from day one&#8221;.<\/p>\n<p>He still posts on Instagram and still does paid posts &#8211; just not for teeth whiteners and protein shakes any more.<\/p>\n<p>&#8220;At least now if I&#8217;m promoting something, it&#8217;s something that I&#8217;m passionate about,&#8221; he says.<\/p>\n<p>But a story he tells shows the effect people like him may have had on other people &#8211; even children.<\/p>\n<p>&#8220;I had a chat with some family friends and I was talking to a child who&#8217;s seven or eight years old.<\/p>\n<p>&#8220;I said, &#8216;What do you want to do when you&#8217;re older?&#8217; and he was like&#8230; &#8216;Well, I just want to be an Instagrammer.&#8217; <\/p>\n<p>&#8220;I was like&#8230; &#8216;That&#8217;s not a real job&#8217;.<\/p>\n<p>&#8220;That&#8217;s when I was like, &#8216;Whoa, this culture is really scary&#8217;.&#8221;<\/p>\n<p><i>Follow Newsbeat on <\/i><a href=\"https:\/\/www.instagram.com\/bbcnewsbeat\/\" class=\"story-body__link-external\">Instagram<\/a><i>, <\/i><a href=\"https:\/\/www.facebook.com\/bbcnewsbeat\/\" class=\"story-body__link-external\">Facebook<\/a><i> and <\/i><a href=\"https:\/\/twitter.com\/BBCNewsbeat\" class=\"story-body__link-external\">Twitter<\/a>.<\/p>\n<p><i>Listen to Newsbeat <\/i><a href=\"https:\/\/www.bbc.co.uk\/sounds\/play\/live:bbc_radio_one\" class=\"story-body__link\">live<\/a><i> at 12:45 and 17:45 every weekday on BBC Radio 1 and 1Xtra &#8211; if you miss us you can listen back <\/i><a href=\"http:\/\/www.bbc.co.uk\/programmes\/b006wkry\/episodes\/player\" class=\"story-body__link\">here<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/>\n<br \/><a href=\"https:\/\/www.bbc.co.uk\/news\/newsbeat-47246776\">Source<\/a> by <a href=\"\">[author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image copyright Getty Images Andy Jordan didn&#8217;t even have an Instagram account before he started on Made in Chelsea in 2012. &#8220;Overnight, there were hundreds of thousands of people watching what I was doing,&#8221; he says about appearing on the show. He&#8217;s now got 290,000 followers. &#8220;You&#8217;re like, &#8216;Everyone wants to follow me and talk &hellip; <\/p>\n","protected":false},"author":0,"featured_media":7592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/7591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=7591"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/7591\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/7592"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=7591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=7591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=7591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}