{"id":6809,"date":"2019-01-28T06:03:39","date_gmt":"2019-01-28T06:03:39","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/vogue-business-new-title-focuses-on-fashion-industry\/"},"modified":"2019-01-28T06:03:39","modified_gmt":"2019-01-28T06:03:39","slug":"vogue-business-new-title-focuses-on-fashion-industry","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/vogue-business-new-title-focuses-on-fashion-industry\/","title":{"rendered":"Vogue Business: New title focuses on fashion industry"},"content":{"rendered":"\n<div property=\"articleBody\">\n<figure class=\"media-landscape no-caption full-width lead\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                <img loading=\"lazy\" decoding=\"async\" class=\"js-image-replace\" alt=\"Vogue sign at the magazine's 20th annivesary in Russia\" src=\"https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/8C06\/production\/_105364853_gettyimages-1068010400.jpg\" width=\"976\" height=\"549\"\/><span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Getty Images<\/span><\/p>\n<p>            <\/span><\/p>\n<\/figure>\n<p class=\"story-body__introduction\">Conde Nast International will launch a new business-focused fashion title in an attempt to tap into new sources of revenue.<\/p>\n<p>Vogue Business will be a digital-only publication aimed at fashion industry professionals. <\/p>\n<p>Analysts say the move is part of a wider shift in the media sector toward niche publications.   <\/p>\n<p>The launch comes as the US media industry goes through another round of job cuts. <\/p>\n<p>Cond\u00e9 Nast International said the new title will cover the &#8220;market currents, cultural movements, trends and technologies that will impact the fashion industry&#8221;. <\/p>\n<p>Vogue Business is the first product to emerge from the firm&#8217;s &#8220;incubator&#8221; which develops new products and services for the company.<\/p>\n<figure class=\"media-landscape has-caption full-width\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                 <span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Getty Images<\/span><\/p>\n<p>            <\/span><figcaption class=\"media-caption\"><span class=\"off-screen\">Image caption<\/span><br \/>\n                <span class=\"media-caption__text\"><br \/>\n                    Vogue editor Anna Wintour at Paris Fashion week.<br \/>\n                <\/span><br \/>\n            <\/figcaption><\/figure>\n<p>&#8220;We are constantly evaluating how we work across countries and brands and how we develop our products to expand our global leadership in the fashion, luxury and lifestyle spaces,&#8221; Cond\u00e9 Nast International said in a statement. <\/p>\n<p>The company also publishes Wired, GQ and Vanity Fair. <\/p>\n<p>The new title will be edited by Lauren Indvik and global contributors will include Suzy Menkes, it said. <\/p>\n<p>The company said 7,000 industry professionals were involved in beta-testing Vogue Business, including senior executives at some of the world&#8217;s biggest fashion brands.<\/p>\n<h2 class=\"story-body__crosshead\">Shift to niche titles<\/h2>\n<p>Mark Mulligan from MIDiA Research said the new title appears to be part of a move to focus on smaller, high-value audiences rather than large-scale readerships supported by ads.  <\/p>\n<p>&#8220;Where more mainstream titles struggle for relevance and readership, print edition niche magazines have proven to have strong, long term appeal with their respective niches,&#8221; he said. <\/p>\n<p>Many media companies have struggled to generate sufficient advertising revenues from large digital audiences. <\/p>\n<p>American media firms BuzzFeed, HuffPost and Gannett have shed 1,000 jobs between them this year. <\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.co.uk\/news\/business-47024602\">Source<\/a> by <a href=\"\">[author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image copyright Getty Images Conde Nast International will launch a new business-focused fashion title in an attempt to tap into new sources of revenue. Vogue Business will be a digital-only publication aimed at fashion industry professionals. Analysts say the move is part of a wider shift in the media sector toward niche publications. The launch &hellip; <\/p>\n","protected":false},"author":0,"featured_media":6810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/6809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=6809"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/6809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/6810"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=6809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=6809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=6809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}