{"id":6576,"date":"2019-01-22T08:11:23","date_gmt":"2019-01-22T08:11:23","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/dixons-carphones-mobile-sales-continue-to-fall\/"},"modified":"2019-01-22T08:11:23","modified_gmt":"2019-01-22T08:11:23","slug":"dixons-carphones-mobile-sales-continue-to-fall","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/dixons-carphones-mobile-sales-continue-to-fall\/","title":{"rendered":"Dixons Carphone&#8217;s mobile sales continue to fall"},"content":{"rendered":"\n<div property=\"articleBody\">\n<figure class=\"media-landscape no-caption full-width lead\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                <img loading=\"lazy\" decoding=\"async\" class=\"js-image-replace\" alt=\"Hands holding smartphones\" src=\"https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/4C99\/production\/_105290691_mobilephonesgetty.jpg\" width=\"976\" height=\"549\"\/><span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Getty Images<\/span><\/p>\n<p>            <\/span><\/p>\n<\/figure>\n<p class=\"story-body__introduction\">Dixons Carphone has reported a fall in mobile phone sales over the Christmas trading period, as fewer people signed up to two-year contracts.<\/p>\n<p>The electrical goods retailer said sales of mobiles were down 7% in the 10 weeks to 5 January.<\/p>\n<p>The news reflects a growing trend in the phones market after Apple cut its sales forecast earlier this month.<\/p>\n<p>However, Dixons had better fortune in other areas, with strong sales of smart tech, supersize TVs and in gaming.<\/p>\n<p>Overall, its like-for-like revenues were up 1%.<\/p>\n<ul class=\"story-body__unordered-list\">\n<li class=\"story-body__list-item\"><a href=\"https:\/\/www.bbc.co.uk\/news\/business-46801318\" class=\"story-body__link\">Christmas retail winners and losers<\/a><\/li>\n<li class=\"story-body__list-item\"><a href=\"https:\/\/www.bbc.co.uk\/news\/business-46807146\" class=\"story-body__link\">Shops saw &#8216;worst Christmas in a decade&#8217;<\/a><\/li>\n<\/ul>\n<p>Chief executive Alex Baldock said: &#8220;Peak trading was solid and in line with expectations, producing record sales against a tough backdrop.<\/p>\n<p>&#8220;In UK mobile, performance was as expected and overall, our peak trading was disciplined and well-executed, with stable gross margins.<\/p>\n<p>&#8220;In UK electricals we grew sales, despite a challenging backdrop and a declining market.&#8221; <\/p>\n<figure class=\"media-landscape no-caption full-width\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                 <span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">DIXONS CARPHONE<\/span><\/p>\n<p>            <\/span><\/p>\n<\/figure>\n<p>The company added that its full-year profit guidance of \u00a3300m was unchanged and that international like-for-like sales rose by 5%, with especially strong figures in Sweden, Denmark and Greece.<\/p>\n<p>Julie Palmer, partner at business consultancy Begbies Traynor, said: &#8220;Dixons Carphone will breathe a sigh of relief as it avoided becoming the latest retailer to suffer from a poor Christmas trading performance, as the harsh economic winter has affected the sector. <\/p>\n<p>&#8220;Yet, the firm&#8217;s sales grew by only 1% as lower customer footfall and increased competition, particularly online, have taken their toll.&#8221;<\/p>\n<p>Last May, the company announced plans to close 92 of its 700 stores.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.co.uk\/news\/business-46957195\">Source<\/a> by <a href=\"\">[author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image copyright Getty Images Dixons Carphone has reported a fall in mobile phone sales over the Christmas trading period, as fewer people signed up to two-year contracts. The electrical goods retailer said sales of mobiles were down 7% in the 10 weeks to 5 January. The news reflects a growing trend in the phones market &hellip; <\/p>\n","protected":false},"author":0,"featured_media":6577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/6576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=6576"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/6576\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/6577"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=6576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=6576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=6576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}