{"id":6361,"date":"2019-01-15T16:56:30","date_gmt":"2019-01-15T16:56:30","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/mcdonalds-loses-case-against-irish-rival\/"},"modified":"2019-01-15T16:56:30","modified_gmt":"2019-01-15T16:56:30","slug":"mcdonalds-loses-case-against-irish-rival","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/mcdonalds-loses-case-against-irish-rival\/","title":{"rendered":"McDonald&#8217;s loses case against Irish rival"},"content":{"rendered":"\n<div property=\"articleBody\">\n<figure class=\"media-landscape has-caption full-width lead\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                <img loading=\"lazy\" decoding=\"async\" class=\"js-image-replace\" alt=\"Burger and fries\" src=\"https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/17259\/production\/_105190849_macd2.jpg\" width=\"976\" height=\"549\"\/><span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Getty Images<\/span><\/p>\n<p>            <\/span><figcaption class=\"media-caption\"><span class=\"off-screen\">Image caption<\/span><br \/>\n                <span class=\"media-caption__text\"><br \/>\n                    The court ruled that McDonald&#8217;s had not proven genuine use of the trademark as a burger or a restaurant name<br \/>\n                <\/span><br \/>\n            <\/figcaption><\/figure>\n<p class=\"story-body__introduction\">An Irish fast food company has won a case against McDonald&#8217;s to prevent it trademarking the terms &#8220;Big Mac&#8221; and &#8220;Mc&#8221; in some instances in Europe.<\/p>\n<p>The European Union Intellectual Property Office ruled McDonald&#8217;s had not proven genuine use of &#8220;Big Mac&#8221; as a burger or a restaurant name. <\/p>\n<p>Galway-based Supermac&#8217;s said it opened the door to register its brand in Europe as a trademark.<\/p>\n<p>This is not the first time McDonald&#8217;s has gone to the courts over prefixes. <\/p>\n<ul class=\"story-body__unordered-list\">\n<li class=\"story-body__list-item\"><a href=\"http:\/\/www.bbc.co.uk\/news\/business-36712690\" class=\"story-body__link\">McDonald&#8217;s wins EU &#8216;Mac&#8217; ruling<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.bbc.co.uk\/news\/business-36712690\" class=\"story-body__link\">In 2013, a European court upheld a ruling<\/a> that a Singaporean company &#8211; MacCoffee &#8211; had unfairly benefited from the branding of the US burger giant due to its use of the &#8216;Mc&#8217; prefix.<\/p>\n<p>However, Tuesday&#8217;s judgement rebukes that.<\/p>\n<p>Supermac&#8217;s had previously attempted to expand operations into UK and Europe. <\/p>\n<p>However this move was brought to a halt after McDonald&#8217;s won a battle over the similarity between the name Supermac&#8217;s and Big Mac.<\/p>\n<h2 class=\"story-body__crosshead\">&#8216;End of the McBully&#8217;<\/h2>\n<p>Pat McDonagh, Supermac&#8217;s managing director told Irish broadcaster RT\u00c9 it had been a &#8220;David versus Goliath scenario&#8221;<\/p>\n<p>&#8220;But just because McDonald&#8217;s has deep pockets and we are relatively small in context, doesn&#8217;t mean we weren&#8217;t going to fight our corner,&#8221; he added. <\/p>\n<p>&#8220;We&#8217;ve been saying for years that they (McDonald&#8217;s) have been using trademark bullying. <\/p>\n<p>&#8220;This is the end of the McBully.&#8221;<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.co.uk\/news\/world-europe-46879488\">Source<\/a> by <a href=\"\">[author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image copyright Getty Images Image caption The court ruled that McDonald&#8217;s had not proven genuine use of the trademark as a burger or a restaurant name An Irish fast food company has won a case against McDonald&#8217;s to prevent it trademarking the terms &#8220;Big Mac&#8221; and &#8220;Mc&#8221; in some instances in Europe. The European Union &hellip; <\/p>\n","protected":false},"author":0,"featured_media":6362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/6361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=6361"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/6361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/6362"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=6361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=6361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=6361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}