{"id":6140,"date":"2019-01-09T11:27:05","date_gmt":"2019-01-09T11:27:05","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/boohoo-warned-over-advertising-real-fur-as-fake\/"},"modified":"2019-01-09T11:27:05","modified_gmt":"2019-01-09T11:27:05","slug":"boohoo-warned-over-advertising-real-fur-as-fake","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/boohoo-warned-over-advertising-real-fur-as-fake\/","title":{"rendered":"Boohoo warned over advertising real fur as fake"},"content":{"rendered":"\n
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\n Tests revealed the jumper contained real fur – likely to have come from a rabbit
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Boohoo has been caught advertising a jumper that contained real animal hair as being made with “faux fur”. <\/p>\n

The Advertising Standards Authority (ASA) upheld a complaint it received about a pom pom jumper being sold by the online retailer.<\/p>\n

Tests by animal rights charity Humane Society International (HSI) found it contained real fur – likely to have come from a rabbit.<\/p>\n

Boohoo said it had a strong commitment against the sale of real fur.<\/p>\n

The ASA said it received a complaint from HSI, who claimed the advert was misleading.<\/p>\n

The charity had bought the faux fur pom pom jumper and commissioned a test which revealed it contained real animal fur.<\/p>\n

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Media caption<\/span>How to spot the difference between real and fake fur<\/figcaption><\/figure>\n

Boohoo said it had “robust” policies and procedures in place to ensure it didn’t sell real fur products.<\/p>\n

It said it had received the jumpers from a supplier who was “aware of Boohoo’s commitment against the sale of real fur and had signed a supplier acknowledgement form committing to not supplying products containing real fur”.<\/p>\n

Boohoo also said it got its quality control team to inspect a proportion of its stock that contained faux fur.<\/p>\n

A sample of the same pom pom jumper that HSI tested was tested by Boohoo and recorded as having passed the internal checks.<\/p>\n

Boohoo removed the advert once the complaint was received and also stopped placing orders with the supplier who gave them the jumpers.<\/p>\n

The ASA ruled that the advert was misleading and “must not appear again in the form complained about”.<\/p>\n

It added: “We told Boohoo.com UK Ltd not to state that products included ‘faux fur’, if that was not the case.” <\/p>\n

Claire Bass, executive director of HSI UK, said: “It’s completely unacceptable that compassionate consumers setting out to buy fake fur are being misled into buying animal fur. <\/p>\n

“These two examples are the latest in a long list of ‘fake faux fur’ items we’ve found for sale, so we hope that the ASA’s rulings will send a strong message to the industry and make retailers work harder to give consumers confidence in avoiding cruel animal fur.”<\/p>\n

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Listen to Newsbeat <\/i>live<\/a> at 12:45 and 17:45 every weekday on BBC Radio 1 and 1Xtra – if you miss us you can listen back <\/i>here<\/a>. <\/p>\n<\/p><\/div>\n