{"id":5949,"date":"2019-01-03T07:57:17","date_gmt":"2019-01-03T07:57:17","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/next-online-sales-jump-as-stores-suffer\/"},"modified":"2019-01-03T07:57:17","modified_gmt":"2019-01-03T07:57:17","slug":"next-online-sales-jump-as-stores-suffer","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/next-online-sales-jump-as-stores-suffer\/","title":{"rendered":"Next online sales jump as stores suffer"},"content":{"rendered":"\n<div property=\"articleBody\">\n<figure class=\"media-landscape no-caption full-width lead\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                <img loading=\"lazy\" decoding=\"async\" class=\"js-image-replace\" alt=\"Next store\" src=\"https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/ACE8\/production\/_105046244_next.xmas.shoppers.g.jpg\" width=\"976\" height=\"549\"\/><span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Getty Images<\/span><\/p>\n<p>            <\/span><\/p>\n<\/figure>\n<p class=\"story-body__introduction\">Next has reported a sharp rise in online sales over the Christmas period, while trading at its stores declined.<\/p>\n<p>In a continuation of recent trends, its online sales rose 15.2% in the period from 28 October to 29 December compared with a year earlier.<\/p>\n<p>By contrast, sales at its stores fell 9.2%.<\/p>\n<p>Next said strong sales during the three weeks prior to Christmas and good sales during half-term in October had made up for &#8220;disappointing&#8221; sales in November.<\/p>\n<p>The retailer expects an annual profit of \u00a3723m, slightly lower than its previous forecast of \u00a3727m.<\/p>\n<p>It blamed the lower forecast on strong sales of less profitable items including beauty products and personalised gifts.<\/p>\n<p>The company said it was particularly difficult to forecast how its business would perform this year, due to the uncertainty around the UK&#8217;s upcoming departure from the European Union.<\/p>\n<p>At the moment, it assumes economic conditions this year will be the same as the second half of last year and expects store sales to fall 8.5% and online sales to be up 11%.<\/p>\n<p>Richard Lim, chief executive of Retail Economics, said that knock-down prices were taking their toll on all retailers.<\/p>\n<p>&#8220;Overall, in the context of a heavily discount-driven environment, retailers&#8217; profitability will remain under intense pressure as profit margins are squeezed further.&#8221; <\/p>\n<p>He also pointed out that the move to online sales created additional costs for retailers, including delivery and organising returns.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.co.uk\/news\/business-46744832\">Source<\/a> by <a href=\"\">[author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image copyright Getty Images Next has reported a sharp rise in online sales over the Christmas period, while trading at its stores declined. In a continuation of recent trends, its online sales rose 15.2% in the period from 28 October to 29 December compared with a year earlier. By contrast, sales at its stores fell &hellip; <\/p>\n","protected":false},"author":0,"featured_media":5950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=5949"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5949\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/5950"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=5949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=5949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=5949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}