{"id":5728,"date":"2018-12-22T02:36:58","date_gmt":"2018-12-22T02:36:58","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/how-instagram-influencers-would-tackle-the-retail-crisis\/"},"modified":"2018-12-22T02:36:58","modified_gmt":"2018-12-22T02:36:58","slug":"how-instagram-influencers-would-tackle-the-retail-crisis","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/how-instagram-influencers-would-tackle-the-retail-crisis\/","title":{"rendered":"How Instagram influencers would tackle the retail crisis"},"content":{"rendered":"\n
\n
<\/p>\n

\"JasmineImage copyright<\/span>
\n Jasmine Jonas <\/span><\/p>\n

<\/span>

Image caption<\/span>
\n
\n Jasmine Jonas has more than 20,000 followers on Instagram
\n <\/span>
\n <\/figcaption><\/figure>\n

We all know that it’s been a tough year for fashion retailers on the High Street, but online it’s been quite a different story. <\/p>\n

Internet-based “fast-fashion” retailers such as Boohoo, In The Style and Missguided have – by and large – been growing at a clip as they target younger consumers seeking the latest trends at rock-bottom prices. <\/p>\n

Key to their success has been the social media platform Instagram, which millennial consumers increasingly use to find fashion inspiration and which retailers view as a vital marketing tool. <\/p>\n

It’s left traditional bricks-and-mortar operators struggling to seem relevant. <\/p>\n

But top Instagram influencers, who get paid to promote fashion online, told us it didn’t have to be that way and that High Street players could still thrive with the right strategy. <\/p>\n

So what do they think could be done to help our struggling retailers?<\/p>\n

1. ‘Think carefully about what makes you different’<\/h2>\n

Jasmine Jonas, an British influencer with more than 20,000 followers on Instagram, rarely shops on the High Street anymore which she thinks is “sad”.<\/p>\n

“The biggest thing the High Street is up against is convenience,” she says. “There’s a lot more discounting online too.”<\/p>\n

She gives the example of fast-fashion site Nasty Gal (owned by Boohoo), which was recently offering 50% off everything on its website via a discount code. <\/p>\n

“You could be in a store that sells exactly the same thing, but if you can get it online half price and delivered to your door the next day then it’s obvious who you’re going to choose.”<\/p>\n