{"id":5451,"date":"2018-12-14T04:31:08","date_gmt":"2018-12-14T04:31:08","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/watchdog-bans-harmful-gender-stereotypes-in-adverts\/"},"modified":"2018-12-14T04:31:08","modified_gmt":"2018-12-14T04:31:08","slug":"watchdog-bans-harmful-gender-stereotypes-in-adverts","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/watchdog-bans-harmful-gender-stereotypes-in-adverts\/","title":{"rendered":"Watchdog bans ‘harmful’ gender stereotypes in adverts"},"content":{"rendered":"\n
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The UK’s advertising watchdog has said it will ban “gender stereotypes that are likely to cause harm, or serious or widespread offence”. <\/p>\n

The Committees of Advertising Practice (CAP) said harmful stereotypes in adverts “contribute to how people see themselves and their role in society”, and can hold some people back. <\/p>\n

The ban will cover men struggling with household chores or girls being less academic than boys. <\/p>\n

The rules come into force in June 2019.<\/p>\n

The change follows a review of gender stereotyping in adverts by the Advertising Standards Authority (ASA)<\/a> – the organisation that administers the UK Advertising Codes, written by CAP. <\/p>\n

The review found that “harmful stereotypes can restrict the choices, aspirations and opportunities of children, young people and adults” and that these stereotypes can be “reinforced by some advertising, which plays a part in unequal gender outcomes”.<\/p>\n

As a result some people could be held back from “fulfilling their potential, or from aspiring to certain jobs and industries, bringing costs for individuals and the economy”, it added.<\/p>\n

It highlighted several examples which it said could be “problematic”, including:<\/p>\n