{"id":5277,"date":"2018-12-10T03:51:27","date_gmt":"2018-12-10T03:51:27","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/november-shopper-footfall-down-as-black-friday-bites\/"},"modified":"2018-12-10T03:51:27","modified_gmt":"2018-12-10T03:51:27","slug":"november-shopper-footfall-down-as-black-friday-bites","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/november-shopper-footfall-down-as-black-friday-bites\/","title":{"rendered":"November shopper footfall down as Black Friday bites"},"content":{"rendered":"\n
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\"Shoppers<\/span><\/p>\n<\/figure>\n

The number of people out shopping in the UK in November showed a “significant” fall compared with last year, retail researchers say.<\/p>\n

Analysis firm Springboard found a 3.2% decrease in footfall at shopping centres, retail parks and High Streets.<\/p>\n

The figures showed the Black Friday effect was driving more shopping online during a longer period, the firm said.<\/p>\n

The decline was “indisputable evidence” that Black Friday was of no benefit to physical stores, it added.<\/p>\n

Springboard said it expected footfall to decline by 4.2% year-on-year in December, a bigger drop than the 3.5% decrease seen in December 2017.<\/p>\n

“Since 2013, when Black Friday became established as a key trading day, footfall has decreased in every year bar one and the only increase in 2017 was just +0.2%,” said Diane Wehrle, Springboard’s marketing and insights director.<\/p>\n

“This year, amidst all of the other challenges facing retail, the drop in footfall of -3.2% in November was the largest of any November since Springboard started publishing footfall data in 2009; and in the week of Black Friday itself, footfall declined by -5.5%, more than in any week of the month.”<\/p>\n