{"id":5184,"date":"2018-12-06T23:45:37","date_gmt":"2018-12-06T23:45:37","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/google-trainee-puts-up-dummy-advert-by-mistake\/"},"modified":"2018-12-06T23:45:37","modified_gmt":"2018-12-06T23:45:37","slug":"google-trainee-puts-up-dummy-advert-by-mistake","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/google-trainee-puts-up-dummy-advert-by-mistake\/","title":{"rendered":"Google trainee puts up dummy advert by mistake"},"content":{"rendered":"\n
\n
<\/p>\n

\"GoogleImage copyright<\/span>
\n Reuters<\/span><\/p>\n

<\/span>

Image caption<\/span>
\n
\n The error was made as trainees were shown Google’s global ad system
\n <\/span>
\n <\/figcaption><\/figure>\n

A Google training exercise that went wrong meant a dummy advert was placed on a “huge number” of webpages and apps, the Financial Times has reported.<\/p>\n

The mistake meant a blank yellow rectangle was active on the sites and apps for about 45 minutes on 4 December, it said.<\/p>\n

The ad was only visible to people in the US and Australia.<\/p>\n

The mistake happened when trainees were being shown how to use Google’s in-house ad placing system.<\/p>\n

Cost calls<\/h2>\n

The ad was sent out because one trainee “went further than intended” and submitted a live order into the advert buying system.<\/p>\n

The advert was placed at a far higher rate of return than any other ad and was routed through several third-party exchanges, so it reached a wide audience. <\/p>\n

“As soon as we were made aware of this honest mistake we worked quickly to stop the campaigns running,” said Google in a statement. <\/p>\n

It added that it would “honour” any payments to publishers which they incurred as a result of the mistake. <\/p>\n

The exact cost of the error has not been made clear but the FT speculated that it would cost Google about $10m (\u00a37.9m) in fees and clean up costs to rectify it.<\/p>\n

Google said it would put controls in place to prevent the mistake being repeated. <\/p>\n<\/p><\/div>\n


\n
Source<\/a> by [author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Image copyright Reuters Image caption The error was made as trainees were shown Google’s global ad system A Google training exercise that went wrong meant a dummy advert was placed on a “huge number” of webpages and apps, the Financial Times has reported. The mistake meant a blank yellow rectangle was active on the sites … <\/p>\n","protected":false},"author":0,"featured_media":5185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=5184"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/5185"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=5184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=5184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=5184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}