{"id":5051,"date":"2018-12-03T22:33:41","date_gmt":"2018-12-03T22:33:41","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/youtube-top-earners-the-seven-year-old-making-22m\/"},"modified":"2018-12-03T22:33:41","modified_gmt":"2018-12-03T22:33:41","slug":"youtube-top-earners-the-seven-year-old-making-22m","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/youtube-top-earners-the-seven-year-old-making-22m\/","title":{"rendered":"YouTube top earners: The seven-year-old making $22m"},"content":{"rendered":"\n
\n
<\/p>\n

\"RyanImage copyright<\/span>
\n YouTube<\/span><\/p>\n

<\/span>

Image caption<\/span>
\n
\n Ryan’s earnings have doubled since last year
\n <\/span>
\n <\/figcaption><\/figure>\n

A seven-year-old boy who reviews toys has been revealed as YouTube’s highest-earning star, raking in $22m (\u00a317.3m).<\/p>\n

The estimate by Forbes magazine<\/a> found that Ryan of Ryan ToysReview<\/a> pipped Jake Paul by $500,000 for the 12 months to June.<\/p>\n

Videos are posted most days and one promoting a blue giant mystery egg<\/a> bearing Ryan’s face has had more than a million views since Sunday.<\/p>\n

The Dude Perfect channel was in third place, making $20m, Forbes said.<\/p>\n

Ryan’s earnings, which do not include tax or fees charged by agents or lawyers, have doubled compared with the previous year. <\/p>\n

Asked by NBC<\/a> why kids liked watching his videos, Ryan – who is now eight – replied: “Because I’m entertaining and I’m funny.”<\/p>\n

Since the channel was set up by Ryan’s parents in March 2015, its videos have had almost 26 billion views and amassed 17.3 million followers.<\/p>\n

Forbes said all but $1m of the $22m total is generated by advertising shown before videos, with the remainder coming from sponsored posts.<\/p>\n

The amount generated by sponsored posts is small compared with other top YouTubers, Forbes writes<\/a>. It is “the result not only of how few deals Ryan (or his family) chooses to accept, but also the fact that his pint-sized demographic isn’t exactly all that flush”.<\/p>\n

<\/p>\n

<\/span><\/p>\n<\/figure>\n

<\/p>\n

<\/span><\/p>\n<\/figure>\n

The toys featured in one of the channel’s videos can sell out instantly.<\/p>\n

In August, Walmart began selling an exclusive range of toys and clothing called Ryan’s World, and a video showing Ryan and his parents searching for his own toys at a Walmart store has had 14 million views in three months.<\/p>\n

The revenues from the Walmart deal are set to substantially increase Ryan’s total earnings next year.<\/p>\n

As he is still a child, 15% of Ryan’s earnings are put into a bank account that he can only access when he becomes a legal adult. <\/p>\n

Ryan’s twin sisters haven’t been left out of the fun either: they feature in some videos on a related YouTube channel called Ryan’s Family Review. <\/p>\n

A video titled “Top 10 Science Experiments you can do at home for kids” starring the three children has had more than 26 million views:<\/p>\n

Daniel Middleton, the Minecraft gamer who topped the 2017 list with earnings of $16.5m, has slipped to fourth place. <\/p>\n

While Jake Paul moved up six places to second, his brother Logan Paul has tumbled down the Forbes rankings this year to 10th place with $14.5m – still $3m more than 2017.<\/p>\n

Logan Paul apologised in January after showing the body of an apparent suicide victim<\/a> in Japan in one of his videos.<\/p>\n

Google, which owns YouTube, removed Paul’s channels<\/a> from its Google Preferred programme, where brands sell ads on the platform’s top 5% of content creators, in the wake of the controversy.<\/p>\n<\/p><\/div>\n


\n
Source<\/a> by [author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Image copyright YouTube Image caption Ryan’s earnings have doubled since last year A seven-year-old boy who reviews toys has been revealed as YouTube’s highest-earning star, raking in $22m (\u00a317.3m). The estimate by Forbes magazine found that Ryan of Ryan ToysReview pipped Jake Paul by $500,000 for the 12 months to June. Videos are posted most … <\/p>\n","protected":false},"author":0,"featured_media":5052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=5051"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/5052"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=5051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=5051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=5051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}