{"id":4976,"date":"2018-12-01T01:57:29","date_gmt":"2018-12-01T01:57:29","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/microsoft-beats-apple-for-biggest-market-value\/"},"modified":"2018-12-01T01:57:29","modified_gmt":"2018-12-01T01:57:29","slug":"microsoft-beats-apple-for-biggest-market-value","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/microsoft-beats-apple-for-biggest-market-value\/","title":{"rendered":"Microsoft beats Apple for biggest market value"},"content":{"rendered":"\n<div property=\"articleBody\">\n<figure class=\"media-landscape has-caption full-width lead\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                <img loading=\"lazy\" decoding=\"async\" class=\"js-image-replace\" alt=\"Microsoft founder Bill Gates speaks during the opening ceremony of the Reinvented Toilet Expo showcasing sewerless sanitation technology in Beijing, China November 6, 2018.\" src=\"https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/15A10\/production\/_104529588_hi050420593.jpg\" width=\"976\" height=\"549\"\/><span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Reuters<\/span><\/p>\n<p>            <\/span><figcaption class=\"media-caption\"><span class=\"off-screen\">Image caption<\/span><br \/>\n                <span class=\"media-caption__text\"><br \/>\n                    Bill Gates founded Microsoft. The firm&#8217;s fortunes have rebounded in recent years<br \/>\n                <\/span><br \/>\n            <\/figcaption><\/figure>\n<p class=\"story-body__introduction\">Microsoft has unseated Apple to rank as the world&#8217;s most valuable listed company, reclaiming the number one spot after more than 15 years.<\/p>\n<p>The software giant ended Friday with a market value of more than $851bn (\u00a3668bn) compared with Apple&#8217;s $847bn.<\/p>\n<p>The two firms have been vying for top place all week, with Apple remaining ahead at the end of each trading day.<\/p>\n<p>But the iPhone maker, which has seen its share price plunge in recent weeks, finally lost its lead.<\/p>\n<p>On Friday, Microsoft shares gained more than 0.6% to close at $100.89, while Apple shares finished at $178.60, down about 0.5%.<\/p>\n<p>Apple&#8217;s shares have fallen almost 25% since October &#8211; more steeply than the market overall &#8211; amid concerns about slowing smart phone demand and the possibility of additional US tariffs on Chinese-made goods.<\/p>\n<p>The sell-off has erased more than $200bn from the firm&#8217;s market value, which is calculated by multiplying the share price by the number of traded shares cited in the firms&#8217; most recent quarterly reports. <\/p>\n<ul class=\"story-body__unordered-list\">\n<li class=\"story-body__list-item\"><a href=\"https:\/\/www.bbc.co.uk\/news\/business-46281768\" class=\"story-body__link\">Four reasons that Apple shares have been falling<\/a><\/li>\n<li class=\"story-body__list-item\"><a href=\"https:\/\/www.bbc.co.uk\/news\/entertainment-arts-46317205\" class=\"story-body__link\">Why tech is taking a hammering<\/a><\/li>\n<\/ul>\n<p>By many measures &#8211; including annual revenue and profit &#8211; Apple remains the bigger company. <\/p>\n<p>For now, however, investors are betting that Microsoft&#8217;s prospects are brighter.<\/p>\n<p>The firm&#8217;s cloud services unit, which sells to other businesses, has driven the firm&#8217;s growth in recent years.<\/p>\n<p>Apple, by contrast, depends on consumer spending, which investors are worried could slow.<\/p>\n<p>Daniel Ives, managing director of equity research at Wedbush Securities, said Microsoft is poised for significant growth, as more companies sign up for the firm&#8217;s cloud products.<\/p>\n<p>Microsoft boss Satya Nadella is well-positioned to &#8220;further transform [Microsoft] into a cloud behemoth over the coming years,&#8221; he wrote in a research note.<\/p>\n<figure class=\"media-landscape has-caption full-width\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                 <span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Getty Images<\/span><\/p>\n<p>            <\/span><figcaption class=\"media-caption\"><span class=\"off-screen\">Image caption<\/span><br \/>\n                <span class=\"media-caption__text\"><br \/>\n                    Microsoft chief executive Satya Nadella has focused on cloud services<br \/>\n                <\/span><br \/>\n            <\/figcaption><\/figure>\n<p>Microsoft flourished in the 1990s and ranked as the world&#8217;s most valuable company in the early 2000s.<\/p>\n<p>But the firm took a hit after a landmark anti-trust case and fell farther out of favour as mobile phones emerged to challenge desktop computers.<\/p>\n<p>In 2010, <a href=\"https:\/\/www.bbc.co.uk\/news\/10168684\" class=\"story-body__link\">Apple overtook Microsoft as the most valuable technology firm<\/a>. <\/p>\n<p>The iPhone maker unseated Exxon Mobil for the overall number one spot for the first time in 2011, and has held the title largely uninterrupted since.<\/p>\n<p>It became the first trillion dollar company in the US this summer, but lost that distinction this autumn as its share price started to plunge.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.co.uk\/news\/business-46365239\">Source<\/a> by <a href=\"\">[author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image copyright Reuters Image caption Bill Gates founded Microsoft. The firm&#8217;s fortunes have rebounded in recent years Microsoft has unseated Apple to rank as the world&#8217;s most valuable listed company, reclaiming the number one spot after more than 15 years. The software giant ended Friday with a market value of more than $851bn (\u00a3668bn) compared &hellip; <\/p>\n","protected":false},"author":0,"featured_media":4977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=4976"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4976\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/4977"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=4976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=4976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=4976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}