{"id":4687,"date":"2018-11-23T04:46:33","date_gmt":"2018-11-23T04:46:33","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/dg-china-shopping-sites-pull-products-in-ad-backlash\/"},"modified":"2018-11-23T04:46:33","modified_gmt":"2018-11-23T04:46:33","slug":"dg-china-shopping-sites-pull-products-in-ad-backlash","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/dg-china-shopping-sites-pull-products-in-ad-backlash\/","title":{"rendered":"D&#038;G: China shopping sites pull products in ad backlash"},"content":{"rendered":"\n<div property=\"articleBody\">\n<figure class=\"media-landscape no-caption full-width lead\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                <img loading=\"lazy\" decoding=\"async\" class=\"js-image-replace\" alt=\"Shoes with the heels made out of figurines representing Italian fashion designers Domenico Dolce (L) and Stefano Gabbana are displayed at a Dolce &amp; Gabbana shop in Beijing on November 22, 2018\" src=\"https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/14E8D\/production\/_104454658_gettyimages-1064185082.jpg\" width=\"976\" height=\"549\"\/><span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Getty Images<\/span><\/p>\n<p>            <\/span><\/p>\n<\/figure>\n<p class=\"story-body__introduction\">Dolce &amp; Gabbana products have been pulled from Chinese e-commerce sites as the backlash against a controversial ad campaign grows. <\/p>\n<p>The firm posted videos this week showing a Chinese model struggling to eat pasta with chopsticks.<\/p>\n<p>The brand also apologised for social media posts criticising Chinese people, saying it had been hacked. <\/p>\n<p>The controversy risks alienating D&amp;G from one of the world&#8217;s biggest luxury markets.<\/p>\n<p>The Italian firm cancelled its fashion show in Shanghai earlier this week over the issue. <\/p>\n<ul class=\"story-body__unordered-list\">\n<li class=\"story-body__list-item\"><a href=\"http:\/\/www.bbc.co.uk\/news\/entertainment-arts-46288884\" class=\"story-body__link\">D&amp;G cancels show amid racism accusations<\/a><\/li>\n<\/ul>\n<p>It later said co-founder Stefano Gabbana&#8217;s accounts were hacked and used to criticise Chinese people.<\/p>\n<p>&#8220;We have nothing but respect for China and the people of China,&#8221; the apology message read.<\/p>\n<p>But the backlash continued as retailers in China retreated from the brand. <\/p>\n<p>E-commerce group Secoo Holding said it had pulled Dolce &amp; Gabbana products, while Chinese e-commerce platform Kaola also said it had removed the brand from its site, according to reports.<\/p>\n<p>Alina Ma, associate director of research at market insights firm Mintel, said the Dolce &amp; Gabbana ad left Chinese consumers confused and appeared to show the company did not understand them. <\/p>\n<p>&#8220;They want a brand that knows them, that makes them feel that they are important,&#8221; Ms Ma said.<\/p>\n<p>&#8220;If you are a brand&#8230; in China and competing with local and other international brands, if you show you don&#8217;t know China, you are not going to appeal to them,&#8221; she said.<\/p>\n<p>While the controversy could hurt their business, the long-term impact will depend on how they deal with the fallout.<\/p>\n<p>&#8220;If they can show they sincerely want to know the Chinese consumer, want to know the Chinese market, make Chinese consumer feel good\u2026 their business may turn around,&#8221; Ms Ma said. <\/p>\n<figure class=\"media-landscape no-caption full-width\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                 <span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Getty Images<\/span><\/p>\n<p>            <\/span><\/p>\n<\/figure>\n<p>It&#8217;s not the first time Dolce &amp; Gabbana has drawn controversy.<\/p>\n<p>Last April the brand posted a campaign on Weibo that showed impoverished people in run-down areas of Beijing pictured with D&amp;G models ahead of a catwalk show in the city.<\/p>\n<p>The pictures were criticised for stereotyping Chinese history by showing old parts of the city, rather than more modern depictions of Beijing.<\/p>\n<p>D&amp;G also caused controversy in 2016 when it called an item of footwear in its spring\/summer collection a &#8220;slave sandal&#8221;.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.co.uk\/news\/business-46312844\">Source<\/a> by <a href=\"\">[author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image copyright Getty Images Dolce &amp; Gabbana products have been pulled from Chinese e-commerce sites as the backlash against a controversial ad campaign grows. The firm posted videos this week showing a Chinese model struggling to eat pasta with chopsticks. The brand also apologised for social media posts criticising Chinese people, saying it had been &hellip; <\/p>\n","protected":false},"author":0,"featured_media":4688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=4687"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/4688"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=4687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=4687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=4687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}