{"id":4416,"date":"2018-11-15T21:55:33","date_gmt":"2018-11-15T21:55:33","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/the-battle-of-the-christmas-adverts-whats-the-magic-formula\/"},"modified":"2018-11-15T21:55:33","modified_gmt":"2018-11-15T21:55:33","slug":"the-battle-of-the-christmas-adverts-whats-the-magic-formula","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/the-battle-of-the-christmas-adverts-whats-the-magic-formula\/","title":{"rendered":"The battle of the Christmas adverts: what’s the magic formula?"},"content":{"rendered":"\n
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\n Sir Elton John stars in the John Lewis Christmas ad this year
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It’s that time of year again – it might still be November but retail giants including John Lewis, Sainsburys, M&S and Iceland have already unveiled their Christmas adverts.<\/p>\n

So what’s the secret to the perfect festive marketing campaign?<\/p>\n

First and foremost, a strong, emotional story makes a intoxicating ingredient for many Christmas adverts, says Elias Jahshan, editor of Retail Gazette. <\/p>\n

This continues to be a common theme with John Lewis and Sainsburys both opting for heart-warming stories this year. <\/p>\n

John Lewis have drafted in Sir Elton John, with their advert tracing the pop star’s musical career in reverse – right back to the day he got his first piano as a young boy. <\/p>\n

As the story unfolds, the singer’s enduring hit single Your Song plays in the background. (That also completes a bit of a musical circle as Ellie Goulding recorded a version of Your Song for the 2010 John Lewis Christmas ad).<\/p>\n

Meanwhile the Sainsbury’s advert depicts a school Christmas show, following an eight-year-old girl who overcomes her nerves to deliver a knock-out performance. <\/p>\n