{"id":4343,"date":"2018-11-14T05:02:06","date_gmt":"2018-11-14T05:02:06","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/christmas-ad-spending-to-hit-new-high\/"},"modified":"2018-11-14T05:02:06","modified_gmt":"2018-11-14T05:02:06","slug":"christmas-ad-spending-to-hit-new-high","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/christmas-ad-spending-to-hit-new-high\/","title":{"rendered":"Christmas ad spending ‘to hit new high’"},"content":{"rendered":"\n
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\"Sainsbury'sImage copyright<\/span>
\n Sainsbury’s<\/span><\/p>\n

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\n The latest Sainsbury’s Christmas ad features children performing in a school production
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Spending by retailers on Christmas advertising in 2018 is set to hit a new high of \u00a36.4bn, an industry body said.<\/p>\n

According to the Advertising Association, spending on Christmas ads has risen nearly 50% in eight years.<\/p>\n

It argues that advertising has become more important for shop owners trying to lure shoppers from online rivals.<\/p>\n

A host of big retailers have already unveiled their Christmas commercials, including Marks & Spencer, Debenhams and most of the major supermarkets.<\/p>\n

More than a quarter of all ad spending takes place in the Christmas period.<\/p>\n

“Advertisers are increasing their investments in Christmas advertising year-on-year, because they know Christmas advertising works,” says Karen Fraser, director of Credos, a think tank which compiled the forecast with the Advertising Association.<\/p>\n

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\n Tesco<\/span><\/p>\n

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\n Tesco’s ad is called However You Do Christmas
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John Lewis, whose Yuletide ads have become particularly anticipated by the public and advertisers in recent years, has yet to launch its 2018 campaign.<\/p>\n