{"id":4323,"date":"2018-11-13T17:02:27","date_gmt":"2018-11-13T17:02:27","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/food-taste-not-protected-by-copyright-rules-eu-court\/"},"modified":"2018-11-13T17:02:27","modified_gmt":"2018-11-13T17:02:27","slug":"food-taste-not-protected-by-copyright-rules-eu-court","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/food-taste-not-protected-by-copyright-rules-eu-court\/","title":{"rendered":"Food taste &#8216;not protected by copyright&#8217; rules EU court"},"content":{"rendered":"\n<div property=\"articleBody\">\n<figure class=\"media-landscape has-caption full-width lead\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                <img loading=\"lazy\" decoding=\"async\" class=\"js-image-replace\" alt=\"File photo of cheeses on display\" src=\"https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/11526\/production\/_104305907_cheese3getty.jpg\" width=\"976\" height=\"549\"\/><span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Getty Images<\/span><\/p>\n<p>            <\/span><figcaption class=\"media-caption\"><span class=\"off-screen\">Image caption<\/span><br \/>\n                <span class=\"media-caption__text\"><br \/>\n                    The ruling will have implications for cheese producers across the EU<br \/>\n                <\/span><br \/>\n            <\/figcaption><\/figure>\n<p class=\"story-body__introduction\">The taste of a food cannot be protected by copyright, the EU&#8217;s highest legal authority has ruled in a case involving a Dutch cheese.<\/p>\n<p>The European Court of Justice said the taste of food was too &#8220;subjective and variable&#8221; for it to meet the requirements for copyright protection.<\/p>\n<p>The court was asked to rule in the case of a spreadable cream cheese and herb dip, Heksenkaas, produced by Levola.<\/p>\n<p>Levola argued another cheese, Witte Wievenkaas, infringed its copyright.<\/p>\n<p>The firm claimed that Heksenkaas was a work protected by copyright; it asked the Dutch courts to insist Smilde, the producers of Witte Wievenkaas, cease the production and sale of its cheese.<\/p>\n<p>The<a href=\"https:\/\/www.bbc.co.uk\/news\/world-europe-40630322\" class=\"story-body__link\"> Court of Justice of the European Union<\/a> was asked by Netherlands&#8217; court of appeal to rule on whether the taste of a food could be protected under the Copyright Directive.<\/p>\n<h2 class=\"story-body__crosshead\">Kit Kats, Tofu and Champagne<\/h2>\n<p>In its judgement, the European court said that, in order to qualify for copyright, the taste of a food must be capable of being classified as a &#8220;work&#8221; and it had to meet two criteria:<\/p>\n<ul class=\"story-body__unordered-list\">\n<li class=\"story-body__list-item\">That it was an original intellectual creation<\/li>\n<li class=\"story-body__list-item\">That there was an &#8220;expression&#8221; of that creation that makes it &#8220;identifiable with sufficient precision and objectivity&#8221;<\/li>\n<\/ul>\n<p>The court found that &#8220;the taste of a food product cannot be identified with precision and objectivity&#8221;. It said it was &#8220;identified essentially on the basis of taste sensations and experiences, which are subjective and variable&#8221;, citing age, food preferences and consumption habits as examples which could influence the taster.<\/p>\n<p>&#8220;Accordingly, the court concludes that the taste of a food product cannot be classified as a &#8216;work&#8217; and consequently is not eligible for copyright protection under the directive,&#8221; it concluded.<\/p>\n<p>Heksenkaas was originally created in 2007 by a Dutch vegetable producer and sold to Levola in 2011. Smilde began producing Witte Wievenkaas in 2014 for a Dutch supermarket chain.<\/p>\n<p>This is not the first time the European Court of Justice has had to rule on food &#8211; and drink &#8211; produce:<\/p>\n<ul class=\"story-body__unordered-list\">\n<li class=\"story-body__list-item\">In July 2018, it decided <a href=\"https:\/\/www.bbc.co.uk\/news\/world-europe-44939819\" class=\"story-body__link\">the Kit Kat did not merit protected status<\/a>, dealing a major blow to Nestle&#8217;s lengthy legal battle to trademark the four-finger chocolate bar<\/li>\n<li class=\"story-body__list-item\">In June 2017, it <a href=\"https:\/\/www.bbc.co.uk\/news\/business-40274645\" class=\"story-body__link\">ruled plant-based foods such as tofu could not be branded with dairy-style terms<\/a>\n<\/li>\n<li class=\"story-body__list-item\">In December 2017, it found against a Champagne lobbying group, saying a German discount store could label its product Champagner Sorbet because it contained 12% champagne.<\/li>\n<\/ul>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.co.uk\/news\/world-europe-46193818\">Source<\/a> by <a href=\"\">[author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image copyright Getty Images Image caption The ruling will have implications for cheese producers across the EU The taste of a food cannot be protected by copyright, the EU&#8217;s highest legal authority has ruled in a case involving a Dutch cheese. The European Court of Justice said the taste of food was too &#8220;subjective and &hellip; <\/p>\n","protected":false},"author":0,"featured_media":4324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=4323"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4323\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/4324"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=4323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=4323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=4323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}