{"id":4262,"date":"2018-11-12T08:26:14","date_gmt":"2018-11-12T08:26:14","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/diageo-sells-seagrams-and-sambuca-brands\/"},"modified":"2018-11-12T08:26:14","modified_gmt":"2018-11-12T08:26:14","slug":"diageo-sells-seagrams-and-sambuca-brands","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/diageo-sells-seagrams-and-sambuca-brands\/","title":{"rendered":"Diageo sells Seagram’s and sambuca brands"},"content":{"rendered":"\n
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Drinks giant Diageo has announced that it is selling a portfolio of 19 brands to US privately owned firm Sazerac for $550m (\u00a3427m).<\/p>\n

The list includes three varieties of Seagram’s whisky, plus Romana Sambuca and the now-defunct Booth’s gin brand.<\/p>\n

Diageo said the sale would allow it to have “greater focus” on its premium brands in the US.<\/p>\n

The proceeds, expected to be about \u00a3340m, will be returned to shareholders through a share buyback, Diageo said.<\/p>\n

Booth’s Gin used to be a well-known brand in the UK, but production ceased in 2017. Vintage bottles from the 1960s and 1970s are available for up to \u00a3250 from specialist retailers. <\/p>\n

Sazerac is one of the US’s oldest family-owned distillers, with operations in 10 states, as well as international activities in the UK, Ireland, France, India, Australia and Canada.<\/p>\n