{"id":3640,"date":"2018-10-26T00:57:15","date_gmt":"2018-10-26T00:57:15","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/helping-kids-cope-with-the-fear-of-medical-treatment\/"},"modified":"2018-10-26T00:57:15","modified_gmt":"2018-10-26T00:57:15","slug":"helping-kids-cope-with-the-fear-of-medical-treatment","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/helping-kids-cope-with-the-fear-of-medical-treatment\/","title":{"rendered":"Helping kids cope with the fear of medical treatment"},"content":{"rendered":"\n<div property=\"articleBody\">\n<figure class=\"media-landscape has-caption full-width lead\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                <img loading=\"lazy\" decoding=\"async\" class=\"js-image-replace\" alt=\"Cartoon character in animated landscape\" src=\"https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/64C0\/production\/_104029752_vacina_vr_10.jpg\" width=\"976\" height=\"549\"\/><span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">VR Vaccine<\/span><\/p>\n<p>            <\/span><figcaption class=\"media-caption\"><span class=\"off-screen\">Image caption<\/span><br \/>\n                <span class=\"media-caption__text\"><br \/>\n                    In the VR story, the character receives a powerful shield &#8211; a metaphor for the vaccine<br \/>\n                <\/span><br \/>\n            <\/figcaption><\/figure>\n<p class=\"story-body__introduction\">For children, the fear and pain of medical treatments can be traumatic. So a number of tech companies have come up with ways to help.  <\/p>\n<p>Vaccinations save lives, but many children fear the needle. <\/p>\n<p>So one project in Brazil has turned to virtual reality (VR) as a way of helping kids cope. <\/p>\n<p>The VR Vaccine project involves them wearing a VR headset and watching a 3D animated adventure story involving heroes in coats of armour defending their land against a villain. <\/p>\n<p>The nurse can see the story on a separate screen and the action is synchronised with action of cleansing the skin and applying the injection.<\/p>\n<figure class=\"media-landscape has-caption full-width\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                 <span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">VR Vaccine<\/span><\/p>\n<p>            <\/span><figcaption class=\"media-caption\"><span class=\"off-screen\">Image caption<\/span><br \/>\n                <span class=\"media-caption__text\"><br \/>\n                    The VR headset helps the children to relax and makes the nurse&#8217;s job easier<br \/>\n                <\/span><br \/>\n            <\/figcaption><\/figure>\n<p>The project was launched by pharmacy chain Hermes Pardini to help with their vaccination campaigns, with local design studios VZLAB and Lobo creating the content.<\/p>\n<p>&#8220;What we learned from doing this project is that children mostly fear the needle, more than the pain itself,&#8221; says Luiz Evandro, director at VZLAB and Lobo. <\/p>\n<p>&#8220;So, in theory, if one could take &#8216;the approaching needle away&#8217;, the fear itself would also disappear. That ended up happening perfectly.&#8221; <\/p>\n<p>The immersive storytelling alleviated their fears and helped by relaxing the child&#8217;s muscles, he says, making it much easier for the nurse to administer the shot.<\/p>\n<p>The results of the VR Vaccine project have been so positive that Hermes Pardini has installed the headsets in all 80 of its pharmacies.<\/p>\n<figure class=\"media-landscape has-caption full-width\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                 <span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">VR Vaccine<\/span><\/p>\n<p>            <\/span><figcaption class=\"media-caption\"><span class=\"off-screen\">Image caption<\/span><br \/>\n                <span class=\"media-caption__text\"><br \/>\n                    Young children often fear the sight of the needle more than the pain<br \/>\n                <\/span><br \/>\n            <\/figcaption><\/figure>\n<p>Mr Evandro believes VR has the potential to help with a range of other medical scenarios to relieve patients&#8217; stress, although initially, its application will be limited by the need to synchronise the story with the medical intervention.  <\/p>\n<p>&#8220;This solution has a lot to grow in terms of development, not only by incorporating interactivity into it, but also by having the possibility of being customisable to specific users,&#8221; says Mr Evandro. <\/p>\n<p>&#8220;We feel that we&#8217;ve only scratched the surface of what&#8217;s doable here.&#8221;<\/p>\n<p>Tech is also helping kids diagnosed with chronic illnesses to express their feelings and cope with their treatments.<\/p>\n<p>For example, US-based Sproutel has developed a robo-duck that lets children undergoing cancer treatment tap a &#8220;feeling card&#8221; representing a certain emotion against the duck&#8217;s chest. The duck then expresses that feeling. <\/p>\n<figure class=\"media-landscape has-caption full-width\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                 <span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Kate Fitzmaurice<\/span><\/p>\n<p>            <\/span><figcaption class=\"media-caption\"><span class=\"off-screen\">Image caption<\/span><br \/>\n                <span class=\"media-caption__text\"><br \/>\n                    My Special Aflac Duck helps kids with serious illnesses express their feelings<br \/>\n                <\/span><br \/>\n            <\/figcaption><\/figure>\n<p>&#8220;This enables children to communicate their feelings to doctors and caregivers using the duck, which can often be difficult for children as young as three years old,&#8221; explains Aaron Horowitz, Sproutel co-founder and chief executive.<\/p>\n<p>The duck also has a catheter accessory, enabling children to administer chemotherapy to their ducks. Mr Horowitz says this type of medical play can give children a comforting feeling of control over their medical treatments.<\/p>\n<p>&#8220;Preliminary studies have shown that children feel the duck helps reduce their stress level at the hospital,&#8221; says Mr Horowitz.  <\/p>\n<p>&#8220;The average length of cancer treatment for a child is 1,000 days &#8211; this is incredibly scary. Supporting children and families through this difficult time is critical.&#8221;<\/p>\n<p>So far, Sproutel has had orders for 600 of the $200 ducks from 37 hospitals in US, it says. Insurance company Aflac is covering the cost of a duck for every child cancer patient who requests one.<\/p>\n<p>Robots are also making their way into children&#8217;s hospital wards. <\/p>\n<figure class=\"media-landscape has-caption full-width\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                 <span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Robert Teteruck<\/span><\/p>\n<p>            <\/span><figcaption class=\"media-caption\"><span class=\"off-screen\">Image caption<\/span><br \/>\n                <span class=\"media-caption__text\"><br \/>\n                    Children bond with the MEDi robot and it helps them relax, health professionals say<br \/>\n                <\/span><br \/>\n            <\/figcaption><\/figure>\n<p>Canada&#8217;s RXRobots, for example, has spent years developing its MEDi humanoid robot, designed to establish a relationship with a child and teach cognitive-behavioural coping strategies through games and conversations.<\/p>\n<p>Say a child is anxious about undergoing a treatment, MEDi will say he is familiar with the medical procedure and play a game involving deep breathing exercises. Through play, the child relaxes and stops focusing on the procedure.<\/p>\n<p>MEDi is also used for therapeutic play, whereby children can perform procedures on him. While doing so, MEDi makes comments such as &#8220;you&#8217;re taking good care of me&#8221;. This teaches the child that healthcare professionals are also trying to help, even when performing sometimes painful medical procedures. <\/p>\n<p>RXRobots founder Dr Tanya Beran claims the robot can help reduce children&#8217;s pain during medical procedures by 50%, based on reports from children, their parents and nurses.<\/p>\n<figure class=\"media-landscape no-caption body-width\"><span class=\"image-and-copyright-container\"><\/p>\n<p>            <\/span><\/p>\n<\/figure>\n<p><a href=\"https:\/\/www.bbc.co.uk\/news\/business-11428889\" class=\"story-body__link\">More Technology of Business<\/a><\/p>\n<figure class=\"media-landscape no-caption body-width\"><span class=\"image-and-copyright-container\"><\/p>\n<p>            <\/span><\/p>\n<\/figure>\n<p>Jackie Pearson, child life specialist for the MEDi project at Alberta Children&#8217;s Hospital says: &#8220;With MEDi&#8217;s guidance I have seen children calmly comply with medical procedures that can be quite distressing.<\/p>\n<p>&#8220;I have noticed that it helps to relax both children and the adults who care for them.&#8221;<\/p>\n<p>Dr Beran believes interaction with MEDi could not only help children undergoing treatments, but shape their attitudes towards healthcare throughout the rest of their lives. <\/p>\n<p>&#8220;MEDi is transforming healthcare by helping children develop an alternate experience in hospitals and dental offices,&#8221; she says. <\/p>\n<p>But the robot is not perfect yet.<\/p>\n<p>Ms Pearson says the internet connection can sometimes drop, making the robot unresponsive, and occasionally there are delays before it answers.<\/p>\n<p>And at $15,000, it isn&#8217;t cheap. Alberta Children&#8217;s Hospital has four of them.<\/p>\n<p>&#8220;But some of the interactions have been absolutely incredible,&#8221; she says. &#8220;I have seen hundreds of the best smiles ever!&#8221;<\/p>\n<ul class=\"story-body__unordered-list\">\n<li class=\"story-body__list-item\">Follow Technology of Business editor Matthew Wall on <a href=\"https:\/\/twitter.com\/matthew_wall\" class=\"story-body__link-external\">Twitter<\/a> and <a href=\"https:\/\/www.facebook.com\/MatthewWallBBC\/\" class=\"story-body__link-external\">Facebook<\/a>\n<\/li>\n<\/ul>\n<ul class=\"story-body__unordered-list\">\n<li class=\"story-body__list-item\"><a href=\"http:\/\/bbc.in\/1LTVk7w\" class=\"story-body__link-external\">Click here for more Technology of Business features<\/a><\/li>\n<\/ul>\n<\/div>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/>\n<br \/><a href=\"https:\/\/www.bbc.co.uk\/news\/business-45978891\">Source<\/a> by <a href=\"\">[author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image copyright VR Vaccine Image caption In the VR story, the character receives a powerful shield &#8211; a metaphor for the vaccine For children, the fear and pain of medical treatments can be traumatic. So a number of tech companies have come up with ways to help. Vaccinations save lives, but many children fear the &hellip; <\/p>\n","protected":false},"author":0,"featured_media":3641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=3640"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3640\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/3641"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=3640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=3640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=3640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}