{"id":3615,"date":"2018-10-25T11:23:17","date_gmt":"2018-10-25T11:23:17","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/sainsburys-to-open-oasis-clothes-outlets-in-supermarkets\/"},"modified":"2018-10-25T11:23:17","modified_gmt":"2018-10-25T11:23:17","slug":"sainsburys-to-open-oasis-clothes-outlets-in-supermarkets","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/sainsburys-to-open-oasis-clothes-outlets-in-supermarkets\/","title":{"rendered":"Sainsbury’s to open Oasis clothes outlets in supermarkets"},"content":{"rendered":"\n
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Sainsbury’s is opening Oasis clothes outlets in its supermarkets, the latest move to diversify the way its store space is used. <\/p>\n

The mid-market fashion chain will open before Christmas in Sainsbury’s in Sydenham, south London, and in its new Selly Oak store in Birmingham. <\/p>\n

Sainsbury’s said it hoped the move would make it a “fashion destination”. <\/p>\n

Supermarkets, under pressure to wring more revenues out of their stores, have been expanding what they offer.<\/p>\n

Sainsbury’s said three other Oasis outlets would open in other supermarkets in the spring. The supermarket group has already given over space to Argos, Clarks, Habitat and Specsavers.<\/p>\n

Rival Tesco hosts concessions from fashion brands Dorothy Perkins, Evans and Burton. Waitrose has partnered with private healthcare provider Bupa to provide in-store medical services and some Morrisons stores host Timpson shoe repair and key cutting outlets. <\/p>\n

‘Fashion destination’<\/h2>\n

While Sainsbury’s already sells clothes under its Tu brand, the supermarket said Oasis would complement its current ranges and “help to make Sainsbury’s a fashion destination”.<\/p>\n

Sainsbury’s, which is in the process of merging with Asda, says clothing currently accounts for \u00a31bn of its sales. <\/p>\n

Hash Ladha, chief executive designate of Oasis, said the arrangement was “an exciting development” for the brand, adding the two brands shared a similar customer demographic, making the tie-up “a natural strategic partnership”.<\/p>\n

High Street fashion brands have been under pressure this year as consumers tighten belts during difficult economic times. <\/p>\n

Aurora Fashions, the firm which owns Oasis, also has fashion brands Warehouse and Coast in its stable. Coast went into administration earlier this month.<\/p>\n

Asian-inspired High Street fashion brand East collapsed at the start of the year and New Look is undergoing a restructuring involving closing 60 stores. Department stores House of Fraser and Debenhams have also run into difficulty.<\/p>\n<\/p><\/div>\n


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Image copyright oasis Sainsbury’s is opening Oasis clothes outlets in its supermarkets, the latest move to diversify the way its store space is used. The mid-market fashion chain will open before Christmas in Sainsbury’s in Sydenham, south London, and in its new Selly Oak store in Birmingham. Sainsbury’s said it hoped the move would make … <\/p>\n","protected":false},"author":0,"featured_media":3616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=3615"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/3616"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=3615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=3615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=3615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}