{"id":3611,"date":"2018-10-25T09:16:27","date_gmt":"2018-10-25T09:16:27","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/wpp-shares-dive-as-much-as-20-as-growth-slows\/"},"modified":"2018-10-25T09:16:27","modified_gmt":"2018-10-25T09:16:27","slug":"wpp-shares-dive-as-much-as-20-as-growth-slows","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/wpp-shares-dive-as-much-as-20-as-growth-slows\/","title":{"rendered":"WPP shares dive as much as 20% as growth slows"},"content":{"rendered":"\n<div property=\"articleBody\">\n<figure class=\"media-landscape has-caption full-width lead\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                <img loading=\"lazy\" decoding=\"async\" class=\"js-image-replace\" alt=\"Mark Read became boss of WPP in August\" src=\"https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/111FF\/production\/_103234107_read.jpg\" width=\"976\" height=\"549\"\/><span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">WPP<\/span><\/p>\n<p>            <\/span><figcaption class=\"media-caption\"><span class=\"off-screen\">Image caption<\/span><br \/>\n                <span class=\"media-caption__text\"><br \/>\n                    Mark Read became boss of WPP in August<br \/>\n                <\/span><br \/>\n            <\/figcaption><\/figure>\n<p class=\"story-body__introduction\">Shares in WPP have fallen as much as 22% after the advertising giant warned that growth in the business is slowing. <\/p>\n<p>The firm, whose former boss Sir Martin Sorrell <a href=\"https:\/\/www.bbc.co.uk\/news\/business-43771974\" class=\"story-body__link\">stepped down in April after a scandal<\/a>, reported lower-than-expected third quarter sales and slashed its full-year outlook.  <\/p>\n<p>The world&#8217;s biggest adverting firm is overhauling its business amid mounting competition from Google and Facebook.  <\/p>\n<p>New boss Mark Read called for &#8220;radical thinking&#8221; to turn the company around.<\/p>\n<p>&#8220;Our industry is facing structural change, not structural decline, but in the past we have been too slow to adapt, become too complicated and have under-invested in core parts of our business,&#8221; he said.<\/p>\n<p>&#8220;There is much to do and we have taken a number of critical actions to address these legacy issues and improve our performance.&#8221;<\/p>\n<ul class=\"story-body__unordered-list\">\n<li class=\"story-body__list-item\"><a href=\"http:\/\/www.bbc.co.uk\/news\/business-43774295\" class=\"story-body__link\">WPP: What now for the global ad giant?<\/a><\/li>\n<li class=\"story-body__list-item\"><a href=\"http:\/\/www.bbc.co.uk\/news\/business-45361951\" class=\"story-body__link\">Ad giant WPP &#8216;to name Mark Read as CEO&#8217;<\/a><\/li>\n<\/ul>\n<p>WPP said total group revenue fell by 0.8% in the three months to 30 September, as demand at its US and UK creative agencies dived. <\/p>\n<p>The British firm &#8211; which owns big-named agencies such as Ogilvy and JWT &#8211; said it would sell off assets and hold back from making new acquisitions.<\/p>\n<p>This would allow it to pump cash into its businesses, particularly in its key North American business where sales are down 5.8% this year.<\/p>\n<p>Founded as a holding company in 1986, WPP&#8217;s operations today span creative agencies, public relations, consultancy and data analytics. <\/p>\n<p>However, it has been struggling over the last few years amid mounting competition from tech platforms Facebook and Google as more advertising moves online. <\/p>\n<p>Traditional consultancies such as Deloitte are also entering the market while major clients such as Unilever are spending less on advertising.<\/p>\n<p>The firm said its sales could fall as much as 1% in 2018 compared with a target of 0.3% growth just three months ago.<\/p>\n<p>Sir Martin Sorell, who founded the firm, quit WPP this year after facing a complaint of personal misconduct which he denied.<\/p>\n<p>He has since formed rival venture S4 Capital and in July <a href=\"https:\/\/www.bbc.co.uk\/news\/business-44772668\" class=\"story-body__link\">outbid his former company<\/a> to buy the Dutch digital production company MediaMonks.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.co.uk\/news\/business-45975548\">Source<\/a> by <a href=\"\">[author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image copyright WPP Image caption Mark Read became boss of WPP in August Shares in WPP have fallen as much as 22% after the advertising giant warned that growth in the business is slowing. The firm, whose former boss Sir Martin Sorrell stepped down in April after a scandal, reported lower-than-expected third quarter sales and &hellip; <\/p>\n","protected":false},"author":0,"featured_media":3612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=3611"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/3612"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=3611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=3611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=3611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}