{"id":3570,"date":"2018-10-24T10:31:20","date_gmt":"2018-10-24T10:31:20","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/apple-boss-tim-cook-praises-gdpr-and-wants-tough-us-privacy-law\/"},"modified":"2018-10-24T10:31:20","modified_gmt":"2018-10-24T10:31:20","slug":"apple-boss-tim-cook-praises-gdpr-and-wants-tough-us-privacy-law","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/apple-boss-tim-cook-praises-gdpr-and-wants-tough-us-privacy-law\/","title":{"rendered":"Apple boss Tim Cook praises GDPR and wants tough US privacy law"},"content":{"rendered":"\n<div property=\"articleBody\">\n<figure class=\"media-landscape has-caption full-width lead\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                <img loading=\"lazy\" decoding=\"async\" class=\"js-image-replace\" alt=\"Tim Cook\" src=\"https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/4E66\/production\/_104007002_gettyimages-967224834.jpg\" width=\"976\" height=\"549\"\/><span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Getty Images<\/span><\/p>\n<p>            <\/span><figcaption class=\"media-caption\"><span class=\"off-screen\">Image caption<\/span><br \/>\n                <span class=\"media-caption__text\"><br \/>\n                    Tim Cook made an unusual statement in Brussels, calling on the US to enact stronger privacy laws<br \/>\n                <\/span><br \/>\n            <\/figcaption><\/figure>\n<p class=\"story-body__introduction\">Apple chief executive Tim Cook has demanded a tough new US data protection law, in an unusual speech in Europe.<\/p>\n<p>Referring to the misuse of &#8220;deeply personal&#8221; data, he said it was being &#8220;weaponised against us with military efficiency&#8221;.<\/p>\n<p>&#8220;We shouldn&#8217;t sugar-coat the consequences,&#8221; he added. &#8220;This is surveillance.&#8221;<\/p>\n<p>The strongly-worded speech presented a striking defence of user privacy rights from a tech firm&#8217;s chief executive.<\/p>\n<p>Mr Cook also praised the EU&#8217;s new data protection regulation, the General Data Protection Regulation (GDPR).<\/p>\n<p>The new law <a href=\"https:\/\/www.bbc.co.uk\/news\/technology-44240664\" class=\"story-body__link\">came into force in May<\/a>.<\/p>\n<p>Mr Cook&#8217;s speech was made in Brussels, at the International Conference of Data Protection and Privacy Commissioners.<\/p>\n<p>The Apple boss described in some detail what he called the &#8220;data industrial complex&#8221;, noting that billions of dollars were traded on the basis of people&#8217;s likes and dislikes, which are only two of the data points tracked by tech firms and advertisers.<\/p>\n<p>The situation &#8220;should make us very uncomfortable, it should unsettle us&#8221;, he warned.<\/p>\n<p>Mr Cook went on to commend the EU&#8217;s GDPR, which places stricter rules on how personal data is handled by businesses and organisations.<\/p>\n<h2 class=\"story-body__crosshead\">&#8216;Follow EU&#8217;s lead&#8217;<\/h2>\n<p>&#8220;This year, you&#8217;ve shown the world that good policy and political will can come together to protect the rights of everyone,&#8221; he said.<\/p>\n<p>&#8220;It is time for the rest of the world, including my home country, to follow your lead.<\/p>\n<p>&#8220;We at Apple are in full support of a comprehensive federal privacy law in the United States.&#8221;<\/p>\n<p>The remark was met with applause from the conference audience.<\/p>\n<p>&#8220;I think it is striking that he&#8217;s saying this,&#8221; said Jim Killock, director of the Open Rights Group.<\/p>\n<p>&#8220;It&#8217;s the kind of thing you normally hear from civil society organisations.&#8221; <\/p>\n<p>Mr Killock told the BBC that he thought the call for a US privacy law was &#8220;extremely important&#8221;.<\/p>\n<figure class=\"media-with-caption\">\n<div class=\"player-with-placeholder\">\n            <img decoding=\"async\" class=\"media-placeholder player-with-placeholder__image narrative-video-placeholder\" src=\"https:\/\/ichef.bbci.co.uk\/images\/ic\/720x405\/p0667j3j.jpg\"\/><\/p>\n<p>Media playback is unsupported on your device<\/p>\n<\/p><\/div><figcaption class=\"media-with-caption__caption\"><span class=\"off-screen\">Media caption<\/span>WATCH: What is GDPR?<\/figcaption><\/figure>\n<p>He also suggested that Mr Cook may have been motivated by commercial interests.<\/p>\n<p>&#8220;US companies are losing trust and without that trust they cannot make the digital economy function as well as it should,&#8221; said Mr Killock, referring to the negative public reaction surrounding data breaches and cases of data misuse.<\/p>\n<p>However, Prof Mark Elliot at Manchester University argued Mr Cook did not go far enough.<\/p>\n<p>&#8220;The implication of fully functioning privacy in a digital democracy is that individuals would control and manage their own data and organisations would have to request access to that data rather than the other way round,&#8221; he said.<\/p>\n<p>Apple has long been committed to privacy protection. <\/p>\n<p>The firm was famously locked in a dispute with the FBI over the fact that it <a href=\"https:\/\/www.bbc.co.uk\/news\/technology-35594245\" class=\"story-body__link\">would not help the bureau access data<\/a> on the phone of a dead gunman who was involved in the San Bernardino shooting in 2015.<\/p>\n<p>Mark Zuckerberg and Sundar Pichai, chief executives of Facebook and Google, will also appear at the conference later this week in the form of pre-recorded video messages. <\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.co.uk\/news\/technology-45963935\">Source<\/a> by <a href=\"\">[author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image copyright Getty Images Image caption Tim Cook made an unusual statement in Brussels, calling on the US to enact stronger privacy laws Apple chief executive Tim Cook has demanded a tough new US data protection law, in an unusual speech in Europe. Referring to the misuse of &#8220;deeply personal&#8221; data, he said it was &hellip; <\/p>\n","protected":false},"author":0,"featured_media":3571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=3570"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/3571"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=3570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=3570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=3570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}