{"id":3244,"date":"2018-10-15T07:58:13","date_gmt":"2018-10-15T07:58:13","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/superdry-in-profit-warning-after-heatwave-hits-sales\/"},"modified":"2018-10-15T07:58:13","modified_gmt":"2018-10-15T07:58:13","slug":"superdry-in-profit-warning-after-heatwave-hits-sales","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/superdry-in-profit-warning-after-heatwave-hits-sales\/","title":{"rendered":"Superdry in profit warning after heatwave hits sales"},"content":{"rendered":"\n<div property=\"articleBody\">\n<figure class=\"media-landscape no-caption full-width lead\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                <img loading=\"lazy\" decoding=\"async\" class=\"js-image-replace\" alt=\"Superdry store in Regents Street\" src=\"https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/137E6\/production\/_103864897_mediaitem103864896.jpg\" width=\"976\" height=\"549\"\/><span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Getty Images<\/span><\/p>\n<p>            <\/span><\/p>\n<\/figure>\n<p class=\"story-body__introduction\">Superdry has warned profits will take a \u00a310m hit because late spells of hot weather hurt sales of winter clothes.<\/p>\n<p>&#8220;Unseasonably hot weather conditions in the UK, Continental Europe and on the East Coast of the USA,&#8221; were to blame, <a href=\"https:\/\/www.investegate.co.uk\/superdry-plc--sdry-\/rns\/superdry-updates-on-trading-and-financial-impacts\/201810150700050073E\/\" class=\"story-body__link-external\">Superdry said in a statement<\/a>.<\/p>\n<p>The problem has continued into October, with sales of jumpers and jackets particularly badly hit, Superdry said.<\/p>\n<p>The fashion brand said it also faced \u00a38m in additional foreign exchange costs.<\/p>\n<p>&#8220;Superdry is a strong brand with significant growth opportunities&#8230; but we are not immune to the challenges presented by this extraordinary period of unseasonably hot weather,&#8221; said chief executive Euan Sutherland.<\/p>\n<p>In August, the British Retail Consortium warned that if the warm weather continued into October it could cost non-food retailers more than \u00a3300m of autumn and winter sales.<\/p>\n<p>Superdry makes about 70-75% of profits in the second half of the year. The company is, however, five months into an 18-month plan to diversify its range to reduce reliance on winter sales.<\/p>\n<p>The group also pointed to the turbulent retail environment, noting &#8220;well-publicised challenges&#8221; faced by some of its trading partners.<\/p>\n<p>Superdry clothes are sold in House of Fraser department stores, which has seen a big fall in sales and is closing some stores.<\/p>\n<p>Other suppliers to the chain, such as Ted Baker and Mulberry, have already flagged the negative impact on profits which resulted from the administration.<\/p>\n<p>Superdry will issue its scheduled first-half profits announcement on 8 November.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.co.uk\/news\/business-45860769\">Source<\/a> by <a href=\"\">[author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image copyright Getty Images Superdry has warned profits will take a \u00a310m hit because late spells of hot weather hurt sales of winter clothes. &#8220;Unseasonably hot weather conditions in the UK, Continental Europe and on the East Coast of the USA,&#8221; were to blame, Superdry said in a statement. The problem has continued into October, &hellip; <\/p>\n","protected":false},"author":0,"featured_media":3245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=3244"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/3245"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=3244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=3244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=3244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}