{"id":2838,"date":"2018-10-03T16:40:41","date_gmt":"2018-10-03T16:40:41","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/costa-coffee-advert-banned-for-criticising-avocado-breakfasts\/"},"modified":"2018-10-03T16:40:41","modified_gmt":"2018-10-03T16:40:41","slug":"costa-coffee-advert-banned-for-criticising-avocado-breakfasts","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/costa-coffee-advert-banned-for-criticising-avocado-breakfasts\/","title":{"rendered":"Costa Coffee advert banned for criticising avocado breakfasts"},"content":{"rendered":"\n<div property=\"articleBody\">\n<figure class=\"media-landscape no-caption full-width lead\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                <img loading=\"lazy\" decoding=\"async\" class=\"js-image-replace\" alt=\"Costa coffee chain\" src=\"https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/18201\/production\/_103671889_gettyimages-1025529958.jpg\" width=\"976\" height=\"549\"\/><span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Getty Images<\/span><\/p>\n<p>            <\/span><\/p>\n<\/figure>\n<p class=\"story-body__introduction\">An advert for Costa Coffee has been banned for urging customers to buy a bacon roll rather than avocados.<\/p>\n<p>The radio ad featured a voiceover which said there was &#8220;a great deal on ripen-at-home avocados&#8221; but they will only &#8220;be ready to eat for about 10 minutes, then they&#8217;ll go off&#8221;.<\/p>\n<p>The advert told people to choose the &#8220;better deal&#8221; of a roll or egg muffin.<\/p>\n<p>Two listeners complained that the ad, which aired in June, discouraged people from opting for fresh fruit.<\/p>\n<ul class=\"story-body__unordered-list\">\n<li class=\"story-body__list-item\"><a href=\"http:\/\/www.bbc.co.uk\/news\/technology-45706812\" class=\"story-body__link\">Smartphone doctor ads ruled misleading<\/a><\/li>\n<\/ul>\n<p>The advertising watchdog agreed with the complaints and upheld them.<\/p>\n<p>Costa said its ad played on the &#8220;frustration and unpredictability of the avocado&#8221;.<\/p>\n<p>The chain claimed it was not suggesting that listeners must choose between the two breakfast options, but that it was instead telling people about its promotional offer.<\/p>\n<figure class=\"media-landscape no-caption full-width\"><span class=\"image-and-copyright-container\"><\/p>\n<p>                 <span class=\"off-screen\">Image copyright<\/span><br \/>\n                 <span class=\"story-image-copyright\">Getty Images<\/span><\/p>\n<p>            <\/span><\/p>\n<\/figure>\n<p>The organisation which clears ads for broadcast, Radiocentre, said consumers would see the ad as a &#8220;light-hearted remark&#8221; about the experience of buying non-ripe avocados.<\/p>\n<p>But in its ruling, the Advertising Standards Authority said consumers would interpret the ad as a comparison between the experience of eating an avocado and a bacon roll or egg muffin.<\/p>\n<p>&#8220;We considered that, although the ad was light-hearted, it nevertheless suggested avocados were a poor breakfast choice, and that a bacon roll or egg muffin would be a better alternative, and in doing so discouraged the selection of avocados,&#8221; the ASA said.<\/p>\n<p>All radio and television adverts must comply with the <a href=\"https:\/\/www.asa.org.uk\/codes-and-rulings\/advertising-codes\/broadcast-code.html\" class=\"story-body__link-external\">UK Code of Broadcast Advertising (BCAP)<\/a> which states that comparisons between foods must not discourage fruit and vegetables.<\/p>\n<p>The advert must not be broadcast again, and Costa has been told to make sure its future ads do not &#8220;condone or encourage poor nutritional habits&#8221;.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.co.uk\/news\/uk-45716845\">Source<\/a> by <a href=\"\">[author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image copyright Getty Images An advert for Costa Coffee has been banned for urging customers to buy a bacon roll rather than avocados. The radio ad featured a voiceover which said there was &#8220;a great deal on ripen-at-home avocados&#8221; but they will only &#8220;be ready to eat for about 10 minutes, then they&#8217;ll go off&#8221;. &hellip; <\/p>\n","protected":false},"author":0,"featured_media":2839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=2838"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2838\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/2839"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=2838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=2838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=2838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}