{"id":2509,"date":"2018-09-24T11:56:29","date_gmt":"2018-09-24T11:56:29","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/weight-watchers-slims-down-in-rebrand\/"},"modified":"2018-09-24T11:56:29","modified_gmt":"2018-09-24T11:56:29","slug":"weight-watchers-slims-down-in-rebrand","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/weight-watchers-slims-down-in-rebrand\/","title":{"rendered":"Weight Watchers slims down in rebrand"},"content":{"rendered":"\n
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Weight Watchers has unveiled a slimmed down version of its name, rebranding itself WW, in what it says marks “the next stage of the company’s evolution”.<\/p>\n

The company says the new name reflects its development from focusing on weight loss to overall health and wellness.<\/p>\n

But the chief executive was unable to explain what the letters WW stood for.<\/p>\n

Mindy Grossman said they did not stand for Weight Watchers or “Wellness that Works”, a phrase that the company has trade marked, but were simply “a mark”.<\/p>\n

Ms Grossman, who took the helm just over a year ago, told the BBC the letters represented “the transition from the name to the mark that stands for more”.<\/p>\n

“That mark represents our heritage and history and what we are going forward,” she said. <\/p>\n

She said the firm had been shifting from a focus on just weight loss to its broader remit looking at “wellness” over the past two years.<\/p>\n

“This is just a next step, a point of validation. Like any brand we have to stay relevant,” she said. <\/p>\n