{"id":2254,"date":"2018-09-17T03:42:33","date_gmt":"2018-09-17T03:42:33","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/vodafone-broadband-adverts-banned-for-being-misleading\/"},"modified":"2018-09-17T03:42:33","modified_gmt":"2018-09-17T03:42:33","slug":"vodafone-broadband-adverts-banned-for-being-misleading","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/vodafone-broadband-adverts-banned-for-being-misleading\/","title":{"rendered":"Vodafone broadband adverts banned for being ‘misleading’"},"content":{"rendered":"\n
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Adverts for Vodafone broadband have been banned for misleading customers over speeds and reductions in bills.<\/p>\n

The television and radio ads, featuring actor Martin Freeman, stated: “Vodafone guarantee your home broadband speeds or money off until it’s fixed.”<\/p>\n

But the Advertising Standards Authority (ASA) upheld complaints – including from rival BT – that the claims could not be substantiated.<\/p>\n

Vodafone said it was “disappointed” by the ASA’s ruling to ban the ads.<\/p>\n

The ads featured Mr Freeman playing an online video game, only to have his internet “drop out” at a key moment.<\/p>\n

His opponent in the game tells him to “just get Vodafone” and on-screen text tells viewers they can claim a discount if speeds are below certain thresholds. <\/p>\n

And Vodafone’s website stated: “Our Ultimate Speed Guarantee means you get the best broadband speed available to you, or we’ll give you a discount off your monthly bill until we can get you there.”<\/p>\n

But the ASA said consumers would interpret the ads to mean that Vodafone could guarantee minimum speeds fast enough to avoid common issues such as buffering.<\/p>\n

‘Misunderstood’<\/h2>\n

The regulator said customers experiencing buffering and lower speeds might not qualify for the discount on bills.<\/p>\n

The ASA said that it had told Vodafone to ensure its advertising did not mislead customers in the future.<\/p>\n

A Vodafone spokeswoman said the company was “disappointed” by the ruling and added the ASA had “misunderstood” the offer.<\/p>\n

She said the guarantee “is still unmatched in the market as no other major brand offers a promise like this across their entire range, nor do they apply discounts directly to customers’ bills if they don’t deliver”.<\/p>\n<\/p><\/div>\n


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Source<\/a> by [author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Image copyright Vodafone Adverts for Vodafone broadband have been banned for misleading customers over speeds and reductions in bills. The television and radio ads, featuring actor Martin Freeman, stated: “Vodafone guarantee your home broadband speeds or money off until it’s fixed.” But the Advertising Standards Authority (ASA) upheld complaints – including from rival BT – … <\/p>\n","protected":false},"author":0,"featured_media":2255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=2254"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/2255"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=2254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=2254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=2254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}