{"id":2024,"date":"2018-09-10T15:40:53","date_gmt":"2018-09-10T15:40:53","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/jamie-oliver-teams-up-with-tesco\/"},"modified":"2018-09-10T15:40:53","modified_gmt":"2018-09-10T15:40:53","slug":"jamie-oliver-teams-up-with-tesco","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/jamie-oliver-teams-up-with-tesco\/","title":{"rendered":"Jamie Oliver teams up with Tesco"},"content":{"rendered":"\n
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\"JamieImage copyright<\/span>
\n Tesco<\/span><\/p>\n

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Chef and author Jamie Oliver is teaming up with Tesco for the first time to promote the company’s food products.<\/p>\n

He has created a series of recipes and tips for Tesco, which will include “healthier” recipes from scratch.<\/p>\n

His fee has not been disclosed. Mr Oliver earned more than \u00a310m from a previous 11-year deal with rival store chain Sainsbury, which ended in 2011.<\/p>\n

His restaurants, in common with many other High Street chains, have been closing branches to curb costs.<\/p>\n

In an interview with the Financial Times newspaper last week<\/a>, he revealed he had put \u00a313m of his own money into his Jamie’s Italian restaurant business.<\/p>\n

Last month, Mr Oliver said he was considering selling his Barbecoa steakhouses and he is in the process of shutting about a third of his Jamie’s Italian outlets as part of a rescue plan with creditors that would enable it to continue trading.<\/p>\n

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Image caption<\/span>
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\n Jamie Oliver in his first 1999 “Naked Chef” series
\n <\/span>
\n <\/figcaption><\/figure>\n

Swap shop<\/h2>\n

Tesco, the UK’s biggest supermarket, said the campaign would see Mr Oliver promote “helpful little swaps” in stores, suggesting healthier alternatives with reduced levels of sugar, salt and fat.<\/p>\n

The retailer said a basket of these swaps would cost about 12% less than a regular basket.<\/p>\n

Independent retail adviser, Richard Hyman, said the tie-up was unlikely to bring in many new customers, but added this that was not necessarily the intention: “It’s a positive move but not a game changer. <\/p>\n

“I’m not sure there’s any single thing that is a game changer in what is a vastly rougher game than ever. What it does do is provide reassurance to customers, like celebrities do in fashion retailing. And he will help draw existing customers to a broader range of products.”<\/p>\n

Jamie Oliver left school with just two GCSEs but was “discovered” by a film crew while working at the River Cafe restaurant in west London.<\/p>\n

His Naked Chef TV series in 1999 made him a household name and he has written more than 20 books.<\/p>\n

He has campaigned on a number of health issues, including school meals and battery farmed chickens and eggs, and he was awarded an MBE in 2003.<\/p>\n<\/p><\/div>\n


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Source<\/a> by [author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Image copyright Tesco Chef and author Jamie Oliver is teaming up with Tesco for the first time to promote the company’s food products. He has created a series of recipes and tips for Tesco, which will include “healthier” recipes from scratch. His fee has not been disclosed. Mr Oliver earned more than \u00a310m from a … <\/p>\n","protected":false},"author":0,"featured_media":2025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=2024"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/2025"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=2024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=2024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=2024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}