{"id":1929,"date":"2018-09-06T16:32:30","date_gmt":"2018-09-06T16:32:30","guid":{"rendered":"http:\/\/www.styledeals.co.uk\/blog\/asda-ends-shoppers-price-guarantee-scheme\/"},"modified":"2018-09-06T16:32:30","modified_gmt":"2018-09-06T16:32:30","slug":"asda-ends-shoppers-price-guarantee-scheme","status":"publish","type":"post","link":"https:\/\/www.styledeals.co.uk\/blog\/asda-ends-shoppers-price-guarantee-scheme\/","title":{"rendered":"Asda ends shoppers’ price guarantee scheme"},"content":{"rendered":"\n
\n
<\/p>\n

\"AsdaImage copyright<\/span>
\n Reuters<\/span><\/p>\n

<\/span><\/p>\n<\/figure>\n

Supermarket giant Asda is to end a scheme which refunded shoppers if the items they bought cost more than in rival stores.<\/p>\n

The Asda Price Guarantee<\/a> was launched in 2010, promising a basket of shopping at the chain would be 10% cheaper than at the UK’s other large grocery chains. <\/p>\n

If not, Asda would offer customers a voucher worth the difference in price.<\/p>\n

Rival Tesco dropped its Brand Guarantee scheme in June, while Sainsbury’s ended its Brand Match programme in 2016.<\/p>\n

The Asda Price Guarantee will come to an end on 3 October, and shoppers will have 28 days from then to redeem any remaining coupons.<\/p>\n

‘Less relevant’<\/h2>\n

The company said the scheme was no longer popular.<\/p>\n

“[Customers] have more price information at their fingertips than ever and they vote with their feet if they feel a retailer is off the mark on price,” said chief customer officer Andy Murray.<\/p>\n

“Today, the Asda Price Guarantee, whilst still the iron-clad promise it always was, has become less and less relevant to customers, with less than 1% of customers using it.”<\/p>\n

Asda said it had invested more than \u00a3100m in cutting prices over the last 12 months. It says it plans another series of cuts next month.<\/p>\n

The UK’s so-called “big four” supermarket groups, including fourth-placed Morrisons, have been under increasing price pressure from German discounters Aldi and Lidl.<\/p>\n

Asda, which is owned by US parent Walmart<\/a>, has agreed to a takeover by bigger rival Sainsbury’s, which is set to pay \u00a37.3bn for the brand.<\/p>\n

The two firms have said the combination of the two companies would see prices lowered by 10%<\/a> on a range of everyday items.<\/p>\n

In August, the UK’s competition watchdog launched an investigation into the proposed Sainsbury’s-Asda merger.<\/p>\n

The Competition and Markets Authority (CMA) is looking into whether the deal will mean less consumer choice, higher prices or worse service.<\/p>\n<\/p><\/div>\n


\n
Source<\/a> by [author_name]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Image copyright Reuters Supermarket giant Asda is to end a scheme which refunded shoppers if the items they bought cost more than in rival stores. The Asda Price Guarantee was launched in 2010, promising a basket of shopping at the chain would be 10% cheaper than at the UK’s other large grocery chains. If not, … <\/p>\n","protected":false},"author":0,"featured_media":1930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1929"}],"version-history":[{"count":0,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media\/1930"}],"wp:attachment":[{"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledeals.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}