‘Treat your business partnership like your marriage’
‘Treat your business partnership like your marriage’
Allbirds is an ecological shoe brand from California which uses wool and tree fibre instead of leather.
The company sold a million pairs within two years of launching. But even while business was booming, the two founding partners realised their relationship was in crisis.
Co-founder Joey Zwillinger discovered that working on the partnership was as important as working on his marriage.
